Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can…
What Sticks is the one book that explains exactly how marketing and advertising works today! Based on new insights from analysis of over $1 billion worth of advertising. Decades ago it was okay to…
By
Rex Briggs, Greg Stuart
Kaplan Trade, October 2009
ISBN: 9781427799159
Marketing & Sales, Advertising & Promotion
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22
Occasionally, a great idea will sell itself. The other 99% of the time, you have to find a way to persuade others that it is, in fact, a great idea. Most executives spend the vast majority of their…
By
Peter Coughter
Palgrave Macmillan, January 2012
ISBN: 9780230393721
Marketing & Sales, Advertising & Promotion
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33
The subject of Riches, Money, Gold and Silver, based on thematic studies conducted by Fernando D’Amico and Jacques Wisman, is proposed in this book as a themed walk through the passages of Scripture…
By
Richard J. McQueen
ISBN: 9781466059658
Marketing & Sales, Advertising & Promotion
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44
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of…
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By
Damian Ryan, Calvin Jones
Kogan Page, March 2012
ISBN: 9780749464288
Marketing & Sales, Advertising & Promotion
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55
An article listing many cheap, easy and free ways to promote your business, ebook, product or service. As a bonus, when you buy this article, you get the report 'Where to get free stuff on the net…
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to…
By
Antony Young
Palgrave Macmillan, December 2010
ISBN: 9780230112377
Marketing & Sales, Advertising & Promotion
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77
IN MARKETING What is the main difference between "pathetic" and "profitable?" A compelling advertising headline. Veteran marketers and entrepreneurs alike know a powerful headline is the most…
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By
David Garfinkel
Morgan James Publishing, April 2006
ISBN: 9781600370229
Marketing & Sales, Advertising & Promotion
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88
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative…
By
Kenneth Roman
( 1 customer rating)
Palgrave Macmillan, June 2010
ISBN: 9780230618343
Marketing & Sales, Advertising & Promotion
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99
"The people who have the best fame are those who have their name on stores. The people with very big stores named after them are the ones I'm really jealous of."-Andy Warhol"Swim upstream. Go the…
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( 1 customer rating)
Palgrave Macmillan, June 2010
ISBN: 9780230618343
Marketing & Sales, Advertising & Promotion
