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  • Advertising and Identity in Europe: The I of the Beholder

    Advertising and Identity in Europe: The I of the Beholder

    By Cannon, Jackie Intellect, January 2000 ISBN: 9781841508726 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    1 11
  • Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The…
    Strategic Marketing

    • $64.79 List price: $71.95 You save: 10% ($7.16)

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    Strategic Marketing

    By Proctor, Tony rating of short cover   ( 1 customer rating) Routledge, June 2000 ISBN: 9780203460054 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    2 12
  • This second edition of The Product Manager's Handbook is an essential guide to success in product management. It includes practical charts, case studies, and checklists covering planning, proposals…
    The Product Manager's Handbook: The Complete Product Management Resource

    • $27.99 List price: $39.95 You save: 30% ($11.96)

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    The Product Manager's Handbook: The Complete Product Management Resource

    By Gorchels, Linda McGraw-Hill, June 2000 ISBN: 9780071389891 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    3 13
  • The Mature Market provides the guidance needed to tap the lucrative senior market and attract the formidable spending power of mature customers. It contains ideas and information to help fine tune…
    The Mature Market

    The Mature Market - A Gold Mine of Ideas for Tapping the 50+ Market

    By Robert S. Menchin iUniverse, July 2000 ISBN: 9781475917949 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM EPUB
    4 14
  • Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various…
    Research in Media Promotion

    • $148.49 List price: $165.00 You save: 10% ($16.51)

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    Research in Media Promotion

    By Susan Tyler Eastman Routledge, August 2000 ISBN: 9781410606068 Language:  English
    Download options: Adobe DRM PDF
    5 15
  • Internal Marketing: Directions for Management

    • $34.19 List price: $37.95 You save: 10% ($3.76)

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    Internal Marketing: Directions for Management

    By Varey, Richard J. rating of short cover   ( 8 customer ratings) Routledge, August 2000 ISBN: 9780203207383 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    6 16
  • Aimed at managers, not just marketers, a famed consultant presents a powerful prescription for understanding, building, and sustaining brand equity. Duane Knapp demonstrates, from a management…
    The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company

    • $18.99 List price: $24.95 You save: 24% ($5.96)

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    The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout…

    By Knapp, Duane McGraw-Hill, September 2000 ISBN: 9780071368292 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    7 17
  • In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through…
    The New Positioning: The Latest on the World's #1 Business Strategy

    • $10.69 List price: $12.95 You save: 17% ($2.26)

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    The New Positioning: The Latest on the World's #1 Business Strategy

    By Trout, Jack rating of short cover   ( 53 customer ratings) McGraw-Hill, December 2000 ISBN: 9780071369190 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    8 18
  • In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy Entertainment's extraordinary growth and provides powerful lessons for anyone who wants to…
    Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Mark

    • $16.69 List price: $21.95 You save: 24% ($5.26)

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    Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche…

    By Viselman McGraw-Hill, February 2001 ISBN: 9780071374545 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    9 19
  • Covering all retail operations which revolve around the procurement of products, from stock level management, through allocationof outlet space for products, to the placement of products within the…
    Retail Product Management

    • $58.49 List price: $64.95 You save: 10% ($6.46)

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    Retail Product Management

    By Varley, Rosemary Routledge, February 2001 ISBN: 9780203461990 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    10 20
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