THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the…
By
Bryce G. Hoffman
Crown Business, March 2012
ISBN: 9780307886071
Business Reference, Business Writing
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11
The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an…
By
Jim Collins
HarperCollins, July 2011
ISBN: 9780062119209
Economics, Development & Growth
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22
The definitive history of America’s greatest incubator of innovation, the birthplace of some of the 20th century’s most influential technologies, including the integrated circuit, the communications…
By
Jon Gertner
The Penguin Press, March 2012
ISBN: 9781101561089
Science & Nature, Technology
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33
Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. How has Google done it…
By
Steven Levy
Simon & Schuster, April 2011
ISBN: 9781416596714
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44
The amazing true story behind the siege of America's favorite beer company How did InBev, a Belgian company controlled by Brazilians, take over one of America's most beloved brands after barely a…
By
Julie MacIntosh
John Wiley & Sons, October 2010
ISBN: 9780470939581
Business Reference, Corporate History
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55
The definitive account of how a small Ozarks company upended the world of business and what that change meansWal-Mart, the world’s largest company, roared out of the rural South to change the way…
By
Nelson Lichtenstein
Metropolitan Books, July 2009
ISBN: 9781429989718
Business Reference, Corporate History
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66
In the spring of 1975 a trio of neophyte businessmen backed an old Chrysler onto a sun–baked Arizona driveway and convened in their new office. The garage start–up dubbed Ticketmaster…
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By
Dean Budnick and Josh Baron
ECW Press, June 2011
ISBN: 9781554909414
Business Reference, Corporate History
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77
In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a…
By
Michael A. Hiltzik
HarperCollins, May 2009
ISBN: 9780061913501
Business Reference, Corporate History
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88
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision…
By
Jim Collins, Jerry I. Porras
HarperCollins, August 2011
ISBN: 9780062119087
Economics, Sustainable Development
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99
Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative…
( 1 customer rating)
Palgrave Macmillan, June 2010
ISBN: 9780230618343
Marketing & Sales, Advertising & Promotion
