By
Yun-Peng Chu
Routledge, May 1998
ISBN: 9780203201879
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETING ASSOCIATIONHow organizations can deliver significant performance gains through strategic investment in marketingIn the new era of tight…
By
Mark Jeffery
Wiley, January 2010
ISBN: 9780470595695
Marketing & Sales, Industrial
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The modern energy industry grew out of the rubble of the Middle Ages and the American Civil War. It quickly grew into a bewildering assemblage not only of mines, fields, pipelines, utilities and…
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By
Bruce Raphael
iUniverse, May 2000
ISBN: 9781475900408
Marketing & Sales, Industrial
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When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked…
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By
Maria VELOSO
AMACOM, April 2009
ISBN: 9780814413050
Marketing & Sales, Industrial
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Create Smarter Marketing To WomenSharpen your marketing skills to reach your most influential healthcare buyer. Increase your effectiveness and your understanding of the complex women's market: Learn…
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By
Barbara Bellman
iUniverse, January 2002
ISBN: 9781462098804
Economics, Development & Growth
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Commercial networks provide an environment of well being, mutual benefits, and complementation within a competitive environment. Networks are the nature of the human organization. Therefore network…
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By
Peter Belohlavek
Blue Eagle Group, February 2007
ISBN: 9789876510059
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Standards are everywhere, yet go mostly unnoticed. They define how products, processes, and people interact, assessing these entities' features and performance and signaling their level of quality and…
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By
Jean-Louis Racine
World Bank Publications, May 2011
ISBN: 9780821385104
Economics, Development & Growth
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Why We No Longer Care About What Comes Between Brooke And Her Calvins And Other Insights Into Marketing In The 1990s And Beyond For almost forty years, Yankelovich Partners has helped America's…
