E-marketing & digital communication channels have transformed the businesses in last decade. Many, who have outsourced their digital marketing relying on agencies only and those doing it in-house have…
By
Noman Rana
Self-Help Publishers, January 2009
ISBN: 9780981163819
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This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core…
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By
David McKie, Debashish Munshi
Routledge, July 2007
ISBN: 9781134161102
Marketing & Sales, Public Relations
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22
Baby boomers (consumers in the 50+ age bracket) are the wealthiest, fastest growing consumer group in the world. Despite this, the vast majority of marketing spend is focused on much younger people…
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By
Ian Chaston
Routledge, June 2009
ISBN: 9781134010042
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Are the Internet and e-commerce truly revolutionising business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms…
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By
Kraemer, Kenneth L.
Cambridge University Press, August 2002
ISBN: 9780511239601
Business & Finance, Economics
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44
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter…
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By
D.G. Brian Jones
Routledge, December 2011
ISBN: 9781136334375
Marketing & Sales, International
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This book by John P. Griffin is about managing dealers, distributors and agents in international markets - an essential guide to anyone doing business globally. If you want or need to expand business…
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By
John P. Griffin
Global Management Enterprises, LLC, January 2010
ISBN: 9781934747308
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Culture pervades consumption and marketing activity in ways that potentially benefit marketing managers. This book provides a comprehensive account of cultural knowledge and skills useful in strategic…
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The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently…
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By
Salinas, Gabriela
Wiley, September 2011
ISBN: 9780470745816
Marketing & Sales, International
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Advertising in Developing and Emerging Countries offers an in-depth analysis of advertising in developing and emerging economies, as they join the global economy and seek to improve the socio-economic…
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By
Alozie, Emmanuel C.
Gower, August 2011
ISBN: 9780566091759
Marketing & Sales, International
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Boyé Lafayette De Mente-author of more than 50 books on the business practices, cultures and languages of China, Japan, Korea and Mexico-identifies and describes the cultural elements that made the…
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