The book that unmasks the sneaky and widespread methods industry uses to influence opinion through bogus experts, doctored data, and manufactured facts. "Finally a long-overdue exposé of the…
By
Sheldon Rampton, John Stauber
Penguin Group US, January 2002
ISBN: 9781101144060
Marketing & Sales, Public Relations
Download options:
Adobe DRM EPUB
11
Dans ce guide pratique, vous trouverez les réponses aux questions les plus courantes en matière de protocole: invitations, accueil et présentation des invités, préséance et placement, correspondance…
By
Louis Dussault
Presses de l'Université du Québec, July 2011
ISBN: 9782760527515
Marketing & Sales, Public Relations
Language:
Download options:
Adobe DRM EPUB
22
This insider look at succeeding as a public relations professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs, Partners) from the world's leading companies. Each executive shares their…
Buy this Book
List price:
$199.00
Our price:
$139.29
You save:
30% ($59.71)
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Breakthrough Web PR 2.0 Strategies and Tactics That Work…
Buy this Book
List price:
$18.99
Our price:
$15.59
You save:
18% ($3.40)
By
Brian Solis
FT Press, February 2009
ISBN: 9780137011230
Download options:
Adobe DRM PDF
44
This is a 7-page, single-spaced "White Paper" that reveals inside information and tips on how to find new, targeted prospects for your business by getting free publicity from radio, TV, newspaper and…
By
George McKenzie
Mastermind Learning Systems, June 2004
ISBN: 9780974471136
Download options:
Adobe DRM PDF
55
Flagships are the physical apogee of consumerism, places where brand experiences are most defined and interactions with consumers are highly refined. This book marks the first comprehensive study of…
Buy this Book
List price:
$143.62
Our price:
$114.89
You save:
20% ($28.73)
By
Tony Kent, Reva Brown
Routledge, April 2009
ISBN: 9781134076680
Marketing & Sales, Public Relations
Download options:
Adobe DRM EPUB
66
Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some…
Buy this Book
List price:
$44.95
Our price:
$40.49
You save:
10% ($4.46)
By
Sachs, MaryLee
Gower, July 2011
ISBN: 9781409423164
Marketing & Sales, Public Relations
Download options:
Adobe DRM PDF
77
The January 2012 LEEP Single includes well over 100 holidays, events, dates and observances occurring in January 2012 organized chronologically, visually, by length, alphabetically and in 40 subject…
By
Laura D Lewis
Laura Dawn Lewis, September 2011
ISBN: 9781465835604
Marketing & Sales, Public Relations
Download options:
EPUB (DRM-Free)
88
Covering the annual, monthly, weekly and daily events occurring during December 2012, this is a single month version of the 2012 Event, Editorial & Promotional Calendar. This LEEP Single is created…
By
Laura D Lewis
Laura Dawn Lewis, September 2011
ISBN: 9781466036628
Marketing & Sales, Public Relations
Download options:
EPUB (DRM-Free)
99
Il y a un peu plus de 30 ans, la société Apple mettait sur le marché le premier ordinateur personnel destiné au grand public. Qui se doutait à cette époque que cette petite machine, d’usage assez…
