In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a…
By
Michael A. Hiltzik
HarperCollins, May 2009
ISBN: 9780061913501
Business Reference, Corporate History
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"Guidance you need to understand and embrace the nation's most economically dominant generation."- B. Joseph Pine II, coauthor, The Experience Economy and Authenticity "The first book about Boomer…
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By
Brent Green
iUniverse.com, November 2010
ISBN: 9781450255349
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'Journey to My Heart' is my collection of poems written during the course 'Creativity and Leadership' I took in the fall quarter of 2010 at Stanford University. This course taught the tools of…
At the vanguard of the Internet revolution are two computer scientists from Minnesota who are pioneers of Collaborative Filtering (CF). CF is a technology that enables companies to understand their…
By
John Riedl, Joseph Konstan
Business Plus, August 2002
ISBN: 9780759527270
Marketing & Sales, Research
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This book is about preferences, principally as they figure in economics. It also explores their uses in everyday language and action, how they are understood in psychology and how they figure in…
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By
Hausman, Daniel M.
Cambridge University Press, December 2011
ISBN: 9781139211710
Economics, Microeconomics
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This is the eBook version of the printed book. Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable…
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By
Fara Warner
PH Professional Business, October 2007
ISBN: 9780768668131
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If you're in the business of marketing or developing products and programs for kids, What Kids Buy and Why belongs in your office. How can you create outstanding products and programs that will win in…
By
Daniel Acuff
Free Press, June 2010
ISBN: 9781451603170
Child & Adolescent, Child Development
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In Eccentric Marketing, marketing strategist and entrepreneur Said A.Baaghil outlines the framework for a forward-thinking new consumermodel aimed at transforming the way products and services…
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By
Said Baaghil
iUniverse, December 2007
ISBN: 9780595908905
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Highlights dangers to marketing professionals of treating the 50+ age group differently from the rest of the population; explains why, in marketing and demographical terms, we now inhabit an…
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