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  • Capital Markets and Corporate Governance in Japan, Germany and the United States

    • $89.99 List price: $100.00 You save: 10% ($10.01)

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    Capital Markets and Corporate Governance in Japan, Germany and the United States

    By Dietl, Helmut M. Routledge, November 1997 ISBN: 9780203757208 Marketing & Sales, International Language:  English
    Download options: Adobe DRM PDF
    1 1
  • Export Savvy: From Basics to Strategy explains exporting in its full strategic context. It concentrates on the ten key elements that comprise the complete export experience, from the economic…
    Export Savvy

    Export Savvy

    By Zak Karamally Hillcrest Media Group, Inc., October 1998 ISBN: 9781937003500 Marketing & Sales, International Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • Target your business strategies to fit specific tourist cultures!Since Thomas Cook packaged the first tour in 1841, hospitality and tourism enterprises have forged long-term alliances with one…
    Global Alliances in Tourism and Hospitality Management

    Global Alliances in Tourism and Hospitality Management

    By Dimitrios Buhalis, John Crotts Taylor and Francis, March 2000 ISBN: 9781136782671 Industries & Professions, Hospitality, Tourism & Travel Language:  English
    Download options: Adobe DRM EPUB
    3 3
  • Several times a year, The Wall Street Journal publishes Special Reports on the subject of World Business. This ongoing feature is one of the most popular in both the print and interactive versions of…
    World Business

    World Business - An e-Book Special Report

    By The Staff of the Wall Street Journal Free Press, January 2001 ISBN: 9780743215190 Marketing & Sales, International Language:  English
    Download options: Adobe DRM EPUB
    4 4
  • Fast track route to mastering all aspects of global marketing. Covers all the key techniques for successful global marketing, from creating global brands to building an international culture, and…
    Global Marketing

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    Global Marketing

    By Douglas Lamont Capstone Publishing, January 2002 ISBN: 9781841122588 Marketing & Sales, International Language:  English
    Download options: Adobe DRM PDF
    5 5
  • Fast track route to mastering global operations. Covers the key areas of international marketing and distribution, logistics, import/export compliance and government regulations. Examples and…
    Operating Globally

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    Operating Globally

    By Zuckerman, Amy Capstone Publishing, January 2002 ISBN: 9781841122960 Industries & Professions, Distribution Language:  English
    Download options: Adobe DRM PDF
    6 6
  • Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of…
    Marketing Places

    Marketing Places

    By Philip Kotler rating of short cover   ( 8 customer ratings) Free Press, January 2002 ISBN: 9781439105160 Economics, Economic Development Language:  English
    Download options: Adobe DRM EPUB
    7 7
  • This title is not for advertising and design professionals. It is for all those involved with building and defining their own brands, for those who know that brand management is crucial, but who don't…
    How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management

    • $13.19 List price: $14.95 You save: 12% ($1.76)

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    How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand…

    By Cheverton, Peter Kogan Page, August 2002 ISBN: 9780749446123 Marketing & Sales, Advertising & Promotion Language:  English
    Download options: Adobe DRM PDF
    8 8
  • Are the Internet and e-commerce truly revolutionising business practice? This book explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms…
    Global e-commerce

    • $41.39 List price: $46.00 You save: 10% ($4.61)

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    Global e-commerce

    By Kraemer, Kenneth L. Cambridge University Press, August 2002 ISBN: 9780511239601 Business & Finance, Economics Language:  English
    Download options: Adobe DRM PDF
    9 9
  • Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different…
    International Marketing

    International Marketing - Strategy and Theory

    By John Shaw, Sak Onkvisit Taylor and Francis, May 2004 ISBN: 9781134386369 Language:  English
    Download options: Adobe DRM EPUB
    10 10
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