This book is a study of the economics of the large international firm, but is at the same time a study of one of the world’s most important industries. International firms face difficult problems in…
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Offers a deeper understanding of the need for effective cross-cultural communication and cultural awareness by those engaged in working in the international environment. This area is of increasing…
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There is no doubt that Africa is now catching the eyes of the world as a continent that is on the rise. Unlike the fading past when Africa was known for nothing other than weak economies and political…
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Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future…
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This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in…
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Be prepared for the future of international marketing! The future of your business depends on your ability to anticipate changes and developments in consumer behavior. Euromarketing and the Future…
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This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in…
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As Europe moves towards becoming a truly single European market, its contribution to global marketing grows. This topical text expands upon existing international marketing theory and synthesizes it…
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Angesichts des globalen und zunehmend harten Wettbewerbs haben die Unternehmen mit den innovativsten Ideen die Nase vorn. Design Thinking als neue Methode zur Problemlösung und Ideenfindung erweist…
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Immer mehr Unternehmen nutzen Marketing-Events als wirkungsvolles Mittel ihrer Unternehmenskommunikation, um Kunden oder die breite Öffentlichkeit direkt zu erreichen. Dieses Buch soll Ihnen die…
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