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  • 1,500 Great Gift Ideas, Lorraine Bodger's fifth list book, is packed with terrific gift suggestions from the logical to the whimsical, from the practical to the downright extravagant. It's organized…
    1,500 Great Gift Ideas

    1,500 Great Gift Ideas

    By Lorraine Bodger Andrews McMeel Publishing, LLC, December 2012 ISBN: 9781449441807 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    1 1
  • Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption in the 1970s; an original and erudite scholar and sociological theorist. This book provides a balanced overview of the…
    A Social and Economic Theory of Consumption

    A Social and Economic Theory of Consumption

    By Kaj Ilmonen Palgrave Macmillan, December 2010 ISBN: 9780230311053 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    2 2
  • Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are…
    About Face: The Secrets of Emotionally Effective Advertising

    About Face: The Secrets of Emotionally Effective Advertising

    By Dan Hill rating of short cover   ( 8 customer ratings) Kogan Page, September 2010 ISBN: 9780749459239 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    3 3
  • Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd…
    Advertising And The Mind Of The Consumer

    Advertising And The Mind Of The Consumer

    By Max Sutherland Allen & Unwin, January 2009 ISBN: 9781741767056 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    4 4
  • The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the development of Web advertising from its very…
    Advertising and the World Wide Web

    Advertising and the World Wide Web

    Taylor and Francis, April 1999 ISBN: 9781135672362 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    5 5
  • Revised edition of a bestseller--over 75,000 copies sold Updated throughout with startling new facts and new material, including the first-ever "Affluenza Fever Index" and a new foreword by Vicki…
    Affluenza

    Affluenza - The All-Consuming Epidemic

    none By David Wann, John de Graaf, Thomas H… rating of short cover   ( 1411 customer ratings) Berrett-Koehler Publishers, September 2005 ISBN: 9781605096483 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    6 6
  • Since the financial meltdown of 2008, economists, journalists, and politicians have uniformly insisted that to restore the American Dream and renew economic growth, we need to save more and spend…
    Against Thrift

    Against Thrift - Why Consumer Culture is Good for the Economy, the Environment, and…

    By James Livingston rating of short cover   ( 18 customer ratings) Basic Books, November 2011 ISBN: 9780465028092 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    7 7
  • Since the financial meltdown of 2008, economists, journalists, and politicians have uniformly insisted that to restore the American Dream and renew economic growth, we need to save more and spend…
    Against Thrift: Why Consumer Culture is Good for the Economy, the Environment, and Your Soul

    • $20.89 List price: $27.50 You save: 24% ($6.61)

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    Against Thrift: Why Consumer Culture is Good for the Economy, the Environment, and…

    By Livingston, James rating of short cover   ( 18 customer ratings) Basic Books, November 2011 ISBN: 9780465028092 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM PDF
    8 8
  • The allure of the world's fastest growing economy and largest population is undeniable; global companies crowd into the mainland in search of salvation to offset markets that have peaked or are in…
    All Eyes East

    All Eyes East - Lessons from the Front Lines of Marketing to China's Youth

    By Mary Bergstrom rating of short cover   ( 3 customer ratings) Palgrave Macmillan, March 2012 ISBN: 9780230393684 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM EPUB
    9 9
  • This book challenges current understandings of materials and offers an alternative approach. Conneller argues that the properties of materials emerge through practice. Case studies from Early…
    An Archaeology of Materials

    • $94.49 List price: $105.00 You save: 10% ($10.51)

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    An Archaeology of Materials

    By Conneller, Chantal Routledge, December 2010 ISBN: 9780203833728 Marketing & Sales, Consumer Behaviour Language:  English
    Download options: Adobe DRM PDF
    10 10
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