Striving for excellence in customer service is to gain the competitive advantage. It is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive…
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Un libro acerca del pensamiento estratégico y una actitud exitosa para el negocio, ¡Ponga al elefante en su bolsillo! está lleno de estrategias prácticas sobre mercadotecnia y ventas para ayudarlo a…
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Para hacer que los clientes de hoy en día continúen regresando, usted no puede tan solo darun buen o incluso fabuloso servicio al cliente. Usted tiene que exceder susexpectativas.Completamente…
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At last! Another uniquely Australian book from Barry Urquhart, the nation’s leading author, consultant, researcher and keynote speaker on service quality. “Service Please!” provides invaluable new…
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If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs…
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Every few years, there comes along a product or service that so elegantly and uniquely fills a market void that it requires no marketing effort and generates its own demand. The vast majority of…
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Converting a lead into a sale can stump even star sales professionals. High-performing salespersons have compared the process to having teeth pulled without Novocain or gargling bleach! So when Jim…
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The idea behind personal branding has taken on a life of its own. The idea that everyone stands for something isn't new. But the fact that you have a way to communicate your unique value to millions…
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A sound territory/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan…
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PR has always been demanding. With expectations of lightning-fast responses, today's consumers, vendors and general public all make it challenging to manage and control corporate messaging and PR…
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