I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

Have you ever wondered what your dog is thinking?

Meet one funny dog—Enzo, the lovable mutt who tells this story. Enzo knows he is different from other dogs: most dogs love to chase cars, but Enzo longs to race them. He learns about racing and the world around him by watching TV and by listening to the words of his best friend, Denny, an up-and-coming race car driver, and his daughter, Zoë, his constant companion. Enzo finds that life is just like being on the racetrack—it isn't simply about going fast. And, applying the rules of racing to his world, Enzo takes on his family's challenges and emerges a hero. In the end, Enzo holds in his heart the dream that Denny will go on to be a racing champion with his daughter by his side. For theirs is an extraordinary friendship—one that reminds us all to celebrate the triumph of the human (and canine) spirit.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.