42 Rules to Increase Sales Effectiveness

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

• Leadership
• Marketing
• Money
• Management
• Lead Conversion
• Lead Generation
• Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine!

Portraying the glory of nature in a highly individual way is the ultimate challenge for all painters, and with this book, Charles Reid shares with you the instruction and advice you need to paint fruits, vegetables and flowers that glow.

Special "assignments" and step-by-step demonstrations help you master techniques for superior brushwork, edge control, and composition. You'll learn to paint wild daffodils, roses, mums, sunflowers, lilacs, tomatoes, avocados, oranges, strawberries, jars, coffeepots, wine bottles and more.

Reid also shows you how to paint flowers in any environment, from the tranquility of a warm kitchen to a windswept beach in Bermuda. You'll create a garden of floral glories--compositions that burst with light, color and realism.

Best of all, as your proficiency for capturing the essence of flowers builds, so too will your personal style. Soon your paintings will depict the beauty of nature in your own individual fashion.

Think circuit training is for the feeble and faint-of-heart? Think again. The 4 Miler Workout is a no-nonsense approach to high intensity fitness training. This workout is intense, diverse, creative, and, most importantly, proven. 

The 4 Miler (6.4km) is an extremely uncomplicated but effective circuit. It is ideal for improving your aerobic fitness. It is a short fast run (not jog) broken up by a few small exercise circuits.  It is perfect for someone in a hurry or to fit into a lunch break.  The exercises in this book will give you the motivation you need to get super fit, and the expertise required to dramatically improve your muscular strength and aerobic fitness.

About the Author

Chohwora Udu has more than thirty years experience in boxing as both a professional fighter and as a coach. He has trained both professional and amateur boxers and he holds YMCA qualifications in gym instruction and circuit training. As a fitness instructor, Chohwora specializes in the areas of muscular endurance, strength, and flexibility.

Jim McHale is an endurance athlete and ex-amateur boxer with more than ten years experience designing gym circuits. He has experience competing in Ironman Triathlon and other long-distance events including the 190 kilometer Libyan Challenge Desert Race. Jim has been associated with the fitness industry for more than 15 years.