A Business Guide to China - 15 Fallacies of Investing in China

Designing and developing e-commerce websites is a puzzle with thousands of pieces. Not only are the layout and structure of your Web store important, but you also have to keep the user experience and conversion rates in mind. These are what, in the end, really convince your client’s customers to click that shiny “Buy now” button.

In this eBook (eBook #5) you’ll be studying the universal principles for successful e-commerce websites, which include improving your check-out process and making your product displays more attractive. In reality, optimizing your conversion rates takes little effort. Find out how to resolve small usability issues to immense effect. Are you familiar with A/B and multivariate testing? Use them to figure out how customers respond to minimal changes in design, content structure and check-out convenience. Customers decide whether to stay on a page in just a few (milli)seconds, so you better make them count!

Only outstanding articles have made it into the book, according to Smashing Magazine’s high-quality standards. Our authors are professionals, and their careful research figures largely in the book. Take the advice of experts who know exactly what they’re writing about.

TABLE OF CONTENTS
- Getting Started With E-Commerce
- 5 Universal Principles For Successful E-Commerce-Sites
- 12 Tips for Designing an Excellent Checkout Process
- How to Engage Customers in Your E-Commerce Website
- Principles of Effective Search in E-Commerce Design
- 15 Common Mistakes in E-Commerce Design
- E-Commerce: Fundamentals of a Successful Re-Design
- Improve Your E-Commerce Design With Brilliant Product Photos
- How To Use Photos To Sell More Online
- Design To Sell: 8 Useful Tips To Help Your Website Convert
- 7 More Useful Tips To Help Your Site Convert
- Optimizing Conversion Rates: Less Effort, More Customers
- Optimizing Conversion Rates: It’s All About Usability
- Use Conversions To Generate More Conversions
- The Ultimate Guide To A/B Testing
- Multivariate Testing: 5 Simple Steps to Increase Conversion Rates

The revolutionary study of how the place where we grew up shapes the way we think, feel, and act-- with new dimensions and perspectives

Based on research conducted in more than seventy countries over a forty-year span, Cultures and Organizations examines what drives people apart—when cooperation is so clearly in everyone’s interest. With major new contributions from Michael Minkov’s analysis of data from the World Values Survey, as well as an account of the evolution of cultures by Gert Jan Hofstede, this revised and expanded edition:

• Reveals the “moral circles” from which national societies are built and the unexamined rules by which people think, feel, and act
• Explores how national cultures differ in the areas of inequality, assertiveness versus modesty, and tolerance for ambiguity
• Explains how organizational cultures differ from national cultures—and how they can be managed
• Analyzes stereotyping, differences in language, cultural roots of the 2008 economic crisis, and other intercultural dynamics

Echoing the magical realism of Gabriel Garcia Marquez (One Hundred Years of Solititude) and Isabel Allende (The House Of The Spirit), The Man in the Seventh Row tells the deeply affecting story of Roy Batty, a film fan who loves the cinema just a little too much.

No matter the movie -- The Graduate, Brief Encounter, The Magnificent Seven -- Roy finds himself sucked from his seventh-row seat into the heart of the action on the big screen. His life has spiralled into The Purple Rose of Cairo in reverse. A fantasy come true -- or a living nightmare?

"A strange and beguiling novel about films and those who love and live them"
– Ian Rankin
 

What they're saying…

"A most unusual novel, proving emphatically that life is possible both inside and outside the cinema! It’s a very nice lend of the real, the fictional and the dream world and I really don't think I've read anything quite like it before."
– Barry Norman

"…hugely enjoyable. Pacy, sharp and witty -- in the proper sense -- it is a novel that baby boomers and film buffs will strongly relate to, and all enthusiasts of unusual -- of original -- fiction will take great pleasure in."
– Andrew Marr

"Pendreigh's infectious love of cinema and brilliant wordcraft combine to make for a singularly enthralling tale of one man's journey through the hardships of life."
– Literally Jen

"a wholly likeable read. Pendreigh's novel is a pleasing dissection of man's all-too-modern need for escape in darkened auditoriums that posits him somewhere between David Thomson's Suspects and Guy Bellamy's The Secret Lemonade Drinker."
– Paul Dale, The List

"I loved it. A terrific read, definitely one for fans of film."
– Janice Forsyth, Movie Cafe, Radio Scotland
 

From the author…

"The book is sub-titled The Movie Lover's Novel with good reason, as it certainly celebrates a love of the movies. You'll doubtless be familiar with many of the clazzic movies featured but it might also introduce you to one or two less familiar films.

"Ultimately, The Man in the Seventh Row is about childhood and adulthood, about obsession and love, and about loss and the possibility of redemption.

"Set in Scotland and California, the book addresses questions we all have: where did we come from, where are we going, how long do we have?"
 

About the author…

Brian Pendreigh is an award-winning freelance journalist and author.

He has been passionate about films since childhood, ran the film club at the Royal High School in Edinburgh and found X-rated films particularly interesting.

He reviews films for Radio Times and writes most of the film obituaries in the London Times. He was formerly senior feature writer and cinema editor on The Scotsman, wrote regularly on film for The Guardian Friday Review and was associate editor on Hotdog magazine, the best film magazine ever.

He has patrolled with commandos in the Central American jungle, crewed on a sailing ship, swum with sharks, taken part in paranormal experiments (in the line of duty) and has represented Britain in the Journalists World Tennis Championships.

He lost.

He collects bubble gum cards and enjoys quizzes.

He is the author of nine non-fiction titles, including Ewan McGregor and The Legend Of The Planet Of The Apes.