Anatomy of a Secret Life - The Psychology of Living a Lie

If Scotch tape was invented in Scotland?

Why a cereal that contains neither grapes nor nuts is called Grape Nuts?

Who thought Gap was a good name for a clothing store?

From the Adidas we wear to the Volkswagens we drive, the daily lives of Americans are dominated by the manufacturers' trademarks that adorn nearly everything we own. Food, clothes, cars, household furnishings, even cell phones are all chosen by brand name. Yet many of these trademarks and product names pose mysteries.

• How partnerships between biological sciences and technology are helping the deaf hear, the blind see, and the paralyzed communicate.
• How our brains can repair and improve themselves, erase traumatic memories
• How we can stay mentally alert longer—and how we may be able to halt or even reverse Alzheimers
• How we can control technology with brain waves, including prosthetic devices, machinery, computers—and even spaceships or clones.
• Insights into how science may cure fatal diseases, and improve our intellectual and physical productivity

Learn how to increase your emotional intelligence with five simple tools

It's no secret that emotional intelligence plays a crucial role in your relationships. But how do you apply these specialized skills in everyday life? It's easy--with this practical ready-to-use guide by a renowned expert in the field of emotional intelligence and communication. Using the latest research and true-to-life examples Dr. Jeanne Segal's step-by-step program shows you how to incorporate the five basic tools of emotional intelligence to enhance your relationships in the workplace at home and in all areas of your life.

You'll learn how to:

• “Read” other people
• Make powerful connections
• Defuse arguments and conflicts
• Repair wounded feelings
• Understand nonverbal cues
• Build stronger more satisfying relationships

Packed with simple exercises revealing self-quizzes and proven calming techniques this user-friendly guide can help you reach into the hearts and minds of others--sometimes without saying a word! Once you master the language of emotional intelligence you'll be able to form mutually rewarding bonds that last a lifetime. Dr. Segal's method is a complete hands-on approach to one of the most important life skills you will ever learn.

Sue Bostrom, SVP Internet Business Solutions Group and Worldwide Government Affairs, Cisco Systems

""In an era where businesspeople and politicians unfortunately have proven their inability to be honest with bad news, I believe this book should be prescribed reading in every business school, and for every management training session. In fact, I hope it is read by a far wider audience than that. It's just what our society needs right now.""

Po Bronson, author of the bestselling What Should I Do With My Life?

""Jerry Weissman tells the tales of the makings of presidents and kings, the dramas of the dramatic moments of our time, and in each episode he uncovers the simple truths behind what makes great leaders like Ronald Reagan and Colin Powell loved and trusted. Great truths made simple and compelling for any leader to use.""

Scott Cook, Founding CEO, Intuit

""Jerry's book is a must read for any presenter facing tough and challenging questions from their audience. This book provides the fundamental foundation on how to prepare, be agile, and take charge no matter how difficult the question.""

Leslie Culbertson, Corporate Vice President Director of Corporate Finance, Intel Corporation

""During one of the most important periods of my career, Jerry used the concepts in In the Line of Fire to prepare me and my team for the EarthLink IPO road show. He helped us field tough questions from the toughest possible audience: potential investors, but the same skills are necessary for every audience.

Sky Dayton, Founder EarthLink and Boingo Wireless, CEO SK-EarthLink

""Jerry Weissman helped prepare my management team for our recent IPO. I sat in on some of the sessions and was most impressed with Jerry's innovative ways of teaching and optimizing effective executive communication methods. This training, encapsulated well in his new book, In The Line of Fire, paid off handsomely during our numerous road show presentations.""

Ray Dolby, Founder and Chairman, Dolby Laboratories, Inc.

""Whether you're a classroom teacher or the President, this book will help you be an effective communicator. This book is so insightful, reading it feels like cheating. Tough questions no longer test my limits.""

Reed Hastings, Founder and CEO, Netflix

""Even the greatest start encounters tough questions. Read Jerry's book before you need it, or you'll be in deep sushi.""

Guy Kawasaki, author of the bestselling The Art of the Start

""Have you ever been faced with a tough question? Jerry Weissman shows how it's not necessarily what the answer is. It's how you answer that will allow you to prevail and win!""

Tim Koogle, Founding CEO, Yahoo!

""Jerry's technique is both masterful and universal because it finds common ground between audience and speaker, hard questions and direct answers, all with a very simple principle: truth.""

Pierre Omidyar, Founder of eBay and Omidyar Network

""I've been asking tough questions for half a century and listening to variously brilliant, boring, evasive or illuminating answers. Jerry Weissman's book will help anyone...anyone...answer even the toughest questions.""