B2B Digital Marketing: Using the Web to Market Directly to Businesses

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

• Describes a methodology for generating leads using social media
• Details how to create content offers that increase conversion rates and drive leads from social media
• Offers practical advice for incorporating mobile strategies into the marketing mix
• Provides a step-by-step process for measuring the return on investment of B2B social media strategies

Testing is a surefire way to dramatically improve your website’s conversion rate and increase revenue. When you run experiments with changes to design or content, you’ll quickly discover which changes better motivate your users to take action. This book shows how to learn from your customers’ behavior and decisions, and how their responses reveal the strengths and weaknesses of your site. It will show you how to make websites that work harder and convert better.

Experiment! will inspire you to challenge assumptions and start experimenting right now. You will:

• Learn how to approach experiments to improve conversion

• Understand the various methods of testing including A/B and multivariate
  

• Discover experiment ideas, and go beyond optimization to innovation
  

• Recognize the UX and design implications of experimenting

• Learn to analyze data and deliver results

Experimenting changes the way you think about design and the way you work. It helps prevent the loudest voice from deciding direction; instead, through an experiment, you’ll ask the most important voices--your customers--“What do you think?”

Public service is a way of life for Americans; giving is a part of our national character. But compassionate instincts and generous spirits aren’t enough, says veteran urban activist Robert D. Lupton. In this groundbreaking guide, he reveals the disturbing truth about charity: all too much of it has become toxic, devastating to the very people it’s meant to help.

In his four decades of urban ministry, Lupton has experienced firsthand how our good intentions can have unintended, dire consequences. Our free food and clothing distribution encourages ever-growing handout lines, diminishing the dignity of the poor while increasing their dependency. We converge on inner-city neighborhoods to plant flowers and pick up trash, battering the pride of residents who have the capacity (and responsibility) to beautify their own environment. We fly off on mission trips to poverty-stricken villages, hearts full of pity and suitcases bulging with giveaways—trips that one Nicaraguan leader describes as effective only in “turning my people into beggars.”

In Toxic Charity, Lupton urges individuals, churches, and organizations to step away from these spontaneous, often destructive acts of compassion toward thoughtful paths to community development. He delivers proven strategies for moving from toxic charity to transformative charity.

Proposing a powerful “Oath for Compassionate Service” and spotlighting real-life examples of people serving not just with their hearts but with proven strategies and tested tactics, Lupton offers all the tools and inspiration we need to develop healthy, community-driven programs that produce deep, measurable, and lasting change. Everyone who volunteers or donates to charity needs to wrestle with this book.

"A witty, engaging narrative style....[Robb's] approach is particularly engrossing."—New York Times Book Review, front-page review.

Graham Robb describes that unknown world in arresting narrative detail. He recounts the epic journeys of mapmakers, scientists, soldiers, administrators, and intrepid tourists, of itinerant workers, pilgrims, and herdsmen with their millions of migratory domestic animals. We learn how France was explored, charted, and colonized, and how the imperial influence of Paris was gradually extended throughout a kingdom of isolated towns and villages.

Mac users, you don’t have to give up one ounce of cool to use Office 2011 on your Mac. Here’s the hip guide you need to get the most out of Word, Excel, PowerPoint, and Outlook. Get started with Office 2011, find out what features are shared between apps, and start creating stylish Word docs, lively PowerPoint presentations, awesome Excel reports, and totally organized Outlook lists and calendars. And you’ll love the portable size—just perfect for keeping this guide on hand while you work.

• Features facts, tips, and secrets to help you get the most of out of Office  2011 for Mac
• Provides the key tools and shortcuts you need to accomplish tasks, without bogging you down in too much detail
• Covers how to get started with Office, an overview of shared features, and how to use each application in the Office 2011 suite
• Helps you create smart Word docs, organize your calendar and contacts with Outlook, build compelling PowerPoint presentations, and use Excel formulas and functions to generate reports and analyze data

In an era when too many heroes have been toppled from too many pedestals, Sandy Koufax stands apart and alone, a legend who declined his own celebrity. As a pitcher, he was sublime, the ace of baseball lore. As a human being, he aspired to be the one thing his talent and his fame wouldn't allow: a regular guy. A Brooklyn kid, he was the product of the sedate and modest fifties who came to define and dominate baseball in the sixties. In Sandy Koufax: A Lefty's Legacy, former award-winning Washington Post sportswriter Jane Leavy delivers an uncommon baseball book, vividly re-creating the Koufax era, when presidents were believed and pitchers aspired to go the distance.

He was only a teenager when Dodgers owner Walter O'Malley proclaimed him "the Great Jewish Hope" of the franchise. But it wasn't until long after the team had abandoned Brooklyn that the man became the myth. Old-fashioned in his willingness to play when he was injured and in his acute sense of responsibility to his team, Koutax answered to an authority higher than manager Walter Alston. When he refused to pitch the opening game of the 1965 World Series because it fell on Yom Kippur, the holiest day of the Jewish calendar, he inadvertently made himself a religious icon and an irrevocably public figure. A year later, he was gone -- done with baseball at age thirty. No other sports hero had retired so young, so well, or so completely.

Despite Sandy Koufax's best efforts to protect his privacy, his legend has grown larger ever since. Part biography, part cultural history, Sandy Koufax: A Lefty's Legacy gets as close to that legend as he will allow. Through meticulous reporting and interviews with five hundred of his friends, teammates, and opponents, Leavy penetrates the mythology to discover a man more than worthy of myth.