Bad Pharma - How Drug Companies Mislead Doctors and Harm Patients

Irrational beliefs and behaviour are virtually universal. It is not only gamblers and parapsychologists that fall into simple statistical traps to do with sample sizes or simple assumptions, but experts of all types, selection committees, and everyday people. "Irrationality" is an iconoclastic volume that draws on a mass of intriguing research to examine why we are irrational, the different types of irrationality, the damage it does us, and the possible cures. It also argues that we could significantly reduce irrationality and its effects - but only if we first recognize just how irrational we really are.

'The implicit premise behind this column is that, each week, I say in effect: Have a look at this, it's well worth reading. Today, I go further: explicitly, I now say: You must buy this book, for every home should have it." Nicholas Lezard, The Guardian

This invisible industry exploded at the end of the Cold War. In 2012 the number of tourists traveling the world reached one billion. Now everything can be packaged as a tour: with the high cost of medical care in the U.S., Americans are booking a vacation and an operation in countries like Turkey for a fraction of the cost at home.

Becker travels the world to take the measure of the business: France invented the travel business and is still its leader; Venice is expiring of over-tourism. In Cambodia, tourists crawl over the temples of Angkor, jeopardizing precious cultural sites. Costa Rica rejected raising cattle for American fast-food restaurants to protect their wilderness for the more lucrative field of eco-tourism.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.