Betrayal of Trust

MAKE YOURSELF A “YES” MAGNET

You’ve finally plucked up the courage to ask for something. The afternoon off. A pay rise. Then comes that crucial moment where you wait with baited breath for the response. It’s tense, but it doesn’t have to be. You just need to master the art of ‘the ask’.

Taking a direct, light-hearted, wholly practical approach, Haider Imam zooms straight in on that moment of truth providing a set of proven tools and techniques for getting to ‘yes,’ every time. He instils readers with the confidence to ask bigger, more often and even ask for the impossible – and to get it. 

• Based on sound psychological principles, Straight To Yes! offers tonnes of winning ways to make requests that get you to ‘yes’
• Wholly practical in style and content, the book features accessible, straightforward techniques readers can put into action immediately
• Designed for quick-reference while on the move, it affords instant access to specific, step-by-step, single-page techniques as needed

Move your resume to the top of the pile!

At a time when companies can draw on resume banks containing millions of documents, you'll need to create a concise and powerful resume if you want to stand out.

Using his twenty-five years of experience, New York Times bestselling author Martin Yate has built a set of rules for creating the most effective document to get you noticed. He'll guide you through every step of the writing process as well as provide you with all-new examples of industry-specific resumes and those that cover every stage of your career. Yate also offers valuable advice on how to submit a resume electronically, what to include on social marketing profiles, and how to make the most of keywords so that search engines find your resume quickly.

With Knock 'em Dead Resumes, 10th Edition, you'll grab employers' attention - and score the job you want!

Learning Six Sigma CAN be a painless process!

Six Sigma is among the most effective process methods used today--and it's also among the most baffling topics to those new to the subject.

The good news is Six Sigma DeMYSTiFieD, second edition, explains it all in a language you'll understand. This easy-to-understand reference teaches the methods of Six Sigma, explains their applications, and tests expertise--without confusing statistics and formulas. In no time, you'll develop the skills you need to solve problems, anticipate customer needs, and meet the demands of the most challenging markets.

Filled with practical hands-on advice and essential organizational tips, Six Sigma DeMYSTiFieD provides a complete blueprint for developing strategies, plotting growth, and performing at peak efficiency for maximum profits.

This fast and easy guide offers:

• Proven techniques for building a solid Six Sigma infrastructure
• Tips for deploying projects using DMAIC methodology
• Clear advice on when and how to use specific problem-solving tools
• Essential calculations and assumptions
• Case studies, quizzes, and a final exam that reinforce what you've learned

Write a cover letter that will get you the interview

In this newest edition of the bestselling cover letters guide, Martin Yate shows you how to dramatically increase your chances of landing an interview with a dynamic cover letter. Inside this book, you'll find all-new examples of cover letters and learn how to use his proven methods to:

• Determine the relevant keywords that will send your application to the top of database searches
• Effectively display your personal brand and the transferable skills you bring to a job
• Conduct a simple web search to find contact information and get your material in front of managers and recruiters
• Figure out when you should mail a hard copy of your application to the recruiter instead of sending an e-mail

Take control of your career!

For more than twenty-five years, New York Times bestselling author Martin Yate has shown the way for millions of job seekers. Now you can use his proven methods to put your job search and career back on track.

Updated for 2013, Yate delivers a blueprint for success in a time when hundreds of candidates are competing for the same position. He tells you exactly where today's employment opportunities are and what skills you'll need to impress employers. He also shows you how to stand out from the crowd with:

• Step-by-step guidance for writing a resume with keywords that will grab employers' attention
• Information on maximizing social networks and using them to land job interviews
• Guaranteed advice on turning job interviews into job offers
• Effective tips for negotiating a better salary and benefits package

Land the job you want!

The interview is one of the most crucial moments of the job search experience and your chance to show your potential employer that you have what it takes to succeed in the position. In order to do that in today's highly competitive job search environment, though, you'll have to find a way to stand out from the crowd.

Using his twenty-five years of experience, New York Times bestselling author Martin Yate has established a set of rules for job interviews that is sure to get you noticed. Instead of memorizing canned answers, Yate provides you with an explanation of the thought behind more than 300 questions and answers, so that you'll always know what the interviewer is really asking and how you should respond. Packed with information on handling stress questions and weird interview venues, this book also teaches you how to keep your cool--and confidence--from the moment you step inside the building.

With Knock 'em Dead Job Interview, you will finally be able to differentiate yourself from the competition and score the job!

Dan Ariely's three New York Times bestselling books on his groundbreaking behavioral economics research, Predictably Irrational, The Upside of Irrationality, and The (Honest) Truth About Dishonesty, are now available for the first time in a single volume.