Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

By W. Chan Kim, Renee Mauborgne

( 0 customer ratings) Rate this book!

In order to rate this item, you must sign in first.

Harvard Business Review Press, December 2004

Management & Leadership > Planning & Forcasting

eBook release: December 2004

ISBN: 9781422147986

Language: English

Download options: Adobe DRM EPUB

Files Available for Download

If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.

Download options matter when:

You want to read your book on an eReader other than the Kobo eReader (see here for a list of supported eReaders).
The book you want is only available as an Adobe DRM PDF.

In both of these cases you will need to:

Download a copy of your book to your computer.
Open the book using a free application called Adobe Digital Editions.

You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.

Read this on:

Desktop More

Kobo Desktop App

You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!

Download it now for PC!
Download App!
Mac user? Click here

Download it now for Mac!
Download App!
PC user? Click here

Learn More »
eReaders More

eReading Devices

You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.
Visit kobo.com/ereaders »
Smartphones More

Smartphones

You can read this item on select smartphones using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »
Tablets More

Tablets

You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »
Kobo Vox More

Kobo Vox

You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.
Learn More »

Buy this Book List price: $29.95 Our price: $18.59 You save: 38% ($11.36)

BUY NOW

Gift Options

Synopsis

Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for differentiation. Yet, these hallmarks of competitive strategy are not the way to create profitable growth in the future. In a book that challenges everything you thought you knew about the requirements for strategic success, W. Chan Kim and Renee Mauborgne argue that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves spanning more than a hundred years and 30 industries, the authors argue that lasting success comes not from battling competitors, but from creating "blue oceans"--untapped new market spaces ripe for growth. Such strategic moves--which the authors call "value innovation"--create powerful leaps in value that often render rivals obsolete for more than a decade. Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture blue oceans. A landmark work that upends traditional thinking about strategy, this book charts a bold new path to winning the future. W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD. Renee Mauborgne is the INSEAD Distinguished Fellow and Professor of Strategy and Management.

You Might Like: