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Breakthrough Branding: How smart entrepreneurs and intrapreneurs transform a small idea into a big brand By: Catherine Kaputa

Breakthrough Branding: How smart entrepreneurs and intrapreneurs transform a small idea into a big brand

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Nicholas Brealey Publishing, June 2012

Synopsis

Even the smallest idea can have BIG impact when positioned correctly. Breakthrough Branding shows entrepreneurs, intrapreneurs, and small businesses alike the secrets to transforming a brainstorm into big bucks. From the grassroots growth of beverage brands like Red Bull, Honest Tea, and Innocent, to the exploding growth of digital brands like Twitter, Weibo, and Groupon; from the cult appeal of retailers like Forever 21 and Trader Joe's, to the success of virtual retail¬ers like Zappos and Gilt Groupe — successful companies of all types and sizes begin with three things: ambition, a winning idea, and a brand strategy. Branding expert Catherine Kaputa uses dozens of international brand histories to demonstrate what makes a brand thrive, and provides you with the tools to do the same. Learn how to define your audience, create a standout personality, and position yourself as superior to the competition — all by utilizing the power of branding! Packed with thoughtful reader exercises and filled with leading-edge social media strategies, Breakthrough Branding teaches everyone from novice start-ups to seasoned professionals how to leverage their assets and pursue every opportunity to create a successful business.

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Preview added to your library

Breakthrough Branding: How smart entrepreneurs and intrapreneurs transform a small idea into a big brand

Nicholas Brealey Publishing, June 2012
  • 1
  • 2
  • 3
  • 4
  • 5
( 14 customer ratings)
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ISBN: 9781857889956
Language:  English
Download options: Adobe DRM EPUB

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