Wiley, February 2011
Cadbury's Puple Reign for the first time tells the in-depth story and definitive history of the Cadbury brand, and how it came to be the world's pre-eminent chocolate brand. It presents a no holds barred account of the rollercoaster ride the organization has experienced that has, ultimately, led to its success. It is a story of endurance, where, in the UK, Cadbury is a clear market leader.
This fascinating journey that has been the history of Cadbury makes it an ideal example with which to illuminate the story of consumerism. The company was established even before there were a mass of consumers to sell to, and was at the forefront of many of the developments which facilitated the rise of mass markets:
Illustrated with fact, anecdote and beautiful images from previously archived material, this book provides the reader with an unprecedented insight into one of the world’s most iconic brands. These insights will help any consumer business that aspire to build longevity for their brand with lessons on how to better endear itself to consumers, and how to turn that relationship into profitable sales.
The book has the full backing from Cadbury and chairman Sir John Sunderland provides the foreword.
If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.
Download options matter when:
In both of these cases you will need to:
You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.
You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!
Learn More »You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.
Visit kobo.com/ereaders »You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.
Learn More »You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.
Learn More »You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.
Download the iPhone App! Learn More »
By: {2}
Available on: {3}
Coming soon
Secure TransactionSubtotal
Store Credit
Total
We'll charge your credit card {4} on {3}.
We'll charge your credit card {4} when the book is added to your Library.
Your store credit covers the cost of this purchase, so we don't charge your credit card
Use Quick Buy for all eBook purchases.{2} is now in your library. You'll receive an email confirming your purchase very soon.
{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.
You were charged:
You will be charged: on {3}
You will be charged: when the book is added to your Library
Rakuten Super Points earned: {1}
Rakuten Super Points {1} earned after the book is added to your Library
