Cold Feet

Based on studies of dozens of companies to which they have applied this concept of "fit," the authors explain how success and failure can be predicted. Examining the causes of success and failure historically, they describe how such companies as General Motors and Sears, Roebuck—both Hall of Fame candidates—earned their legendary status by pioneering new forms of organization to fit the strategy-structure-process combination demanded by the marketplace at the time. Miles and Snow relate historic successes to current successes, explaining how even the most thriving companies of today—including Wal-Mart, Rubbermaid, and General Electric—could lose their way and become "misfit" companies. They describe in detail the path to misfit and what pitfalls to avoid to stay on the right track. Looking to the future, the authors examine new shapes organizations will take, including various types of "networks" and a promising new form that they call the "spherical" organization.

Why life is harder on American families than it's been in decades—the book that takes the blame away from moms and puts it where it really belongs

Pressed for time and money, unable to find decent affordable daycare, wracked with guilt at falling short of the mythic supermom ideal-working and non-working American mothers alike have it harder today than they have in decades, and they are worse off than many of their peers around the world. Why? Because they're raising their kids in a family-unfriendly nation that virtually sets them up to fail. The War on Moms exposes the stress put on families by an outdated system still built around the idea that women can afford not to work. It tells the truth that overworked, stressed-out American moms need to hear—that they're not alone, and they're not to blame.

• Exposes a lack of reasonable and flexible work opportunities as the real cause of the supposed rift between employed and stay-at-home mothers
• Explodes the myths about supermoms, slacker dads, opt-out moms, bootstrap moms, daycare options, and make-money-from-home scams
• Uncovers the widespread, brutal reality of having no paid maternity leave
• Offers portraits of real women—across social classes and across the country—who are struggling with issues that will strike a familiar chord with most Americans
• Explains why American women have it hard and why it's not going to get any easier until the country dramatically changes course

Brookhiser's canvass starts in colonial America, when John Adams had to teach himself the law and ride on horseback for miles to find clients. It does not end until after the Titanic sinks -- Henry had booked a room but changed his plans -- and World War I begins, with Henry near the action in France. The story of this single family offers a short course in the nation's history, because for nearly two hundred years Adams history was American history. The Adamses were accompanied by an impressive cast of characters, from George Washington and Thomas Jefferson, to Andrew Jackson and Ulysses Grant, to Teddy Roosevelt. America's First Dynasty offers telling portraits of the great men of our past, and many of the women around them. John and Abigail's great love affair was destined to be repeated by their offspring and offspring's offspring.

Ava Sing Lo has been accidentally killing her mother's birds since she was a little girl. Now in her twenties, Ava leaves her native San Diego for the Salton Sea, where she volunteers to help environmental activists save thousands of birds poisoned by agricultural runoff.

Helen, her mother, has been haunted by her past for decades. As a young girl in Korea, Helen was drawn into prostitution on a segregated American army base. Several brutal years passed before a young white American soldier married her and brought her to California. When she gave birth to a black baby, her new husband quickly abandoned her, and she was left to fend for herself and her daughter in a foreign country.

With great beauty and lyricism, The Book of Dead Birds captures a young woman's struggle to come to terms with her mother's terrible past while she searches for her own place in the world.

With current information on more than 6,000 wines, growers, and regions worldwide, the Pocket Encyclopedia is packed with advice to assist your selection of wine, whether in stores or restaurants, for cellaring, or for special events. Extensive coverage -- from re-emerging Eastern European regions to the newest additions in the United States -- will introduce even the experienced oenophile to little-known finds, while detailed entries clarify information for the novice.

Talia and Derrick share some of the same bitter memories.

From the moment they met as kids, they seemed to understand the haunted look in each other's eyes. Today their lives are far apart in most ways, yet their bond can never truly be severed. They also share a dark secret—murder. When Talia returns home to help her ailing foster mother, she and Derrick re-kindle the fire between them and together they exorcise the ghosts of their past by facing life together.

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.

Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.

In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.