Contrary to Popular Belief Cold Calling Does Work! 2 - The Science of Appointment Making

Hot-button issues and essential topics covered in the book include:

• Vision and Organization
• Culture and Change
• Partnering with the Business
• The Art and Science of IT Leadership
• Team Building
• Cloud Computing
• Enterprise Collaboration
• Strategic Sourcing
• Executive Career Development

The Transformational CIO features real-world stories and revealing anecdotes from CIOs and IT thought leaders at leading organizations as Disney, Kimberly-Clark, Kaiser Permanente, Dell, Flextronics, Wipro, Boston Scientific, Salesforce.com, General Motors, Shell Oil, Pitney Bowes, IBM, Cisco, Siemens, Citigroup, Microsoft, CVS Caremark, Frontier Communications and the U.S. Tennis Association.

"21st-century CIOs have a dual responsibility: driving down costs and creating new business value. Managing this seeming dichotomy is the domain of top business executives everywhere, and CIOs everywhere are learning to step it up. The original research contained in Hunter's book serves as a practical road map for IT strategy in today's ultra-competitive markets."—Randy Spratt, EVP, CIO, and CTO, McKesson Corporation

"This is a thoughtfully written book, and the timing is perfect. Hunter really understands the challenges confronting transformational CIOs in today's markets, and he captures the choices they face as they work to create value for their organizations while driving down the costs of doing business in the modern world. The wealth of information contained in this book makes it truly valuable to career IT leaders and future CIOs alike."—Mark Polansky, Senior Client Partner and Managing Director, Information Technology Center of Expertise, Korn/Ferry International, North America

"The cloud involves more than just technology. It's really more of a new business model. Hunter grasps the central truth about cloud computing, and that's why this is a valuable book. Hunter understands the issues and conveys them in a conversational tone that is truly refreshing."—Dave Smoley, SVP and CIO, Flextronics International

"You may think this is a book about technology; well it's not. It's a book about leadership, packed with stories about real leaders finding new customers and markets, transforming the way their organizations work, and adding value—with the next generation of technology as the enabler. The cloud holds real potential. Read this book to see how top CIOs are positioning their companies."—Tony Leng, Managing Director, Diversified Search

RULES OF THE HUNT is unlike any business book you’ll ever read. You won’t find any trendy advice, complex theories, or unrealistic promises. Rather, you’ll get the kind of honest, down-to-earth advice you would expect from a trusted mentor.

A successful entrepreneur with more than 30 years of experience in the trenches, Michael Dalton Johnson knows what it takes to build and run a profitable business. In Rules of the Hunt, he provides invaluable insight into everything you need to know—from practical skills like negotiating, recruiting, and time management to “soft” skills like mental agility and personal growth.

His advice will accelerate your growth and profits—delivered in a friendly, often humorous way through brief business anecdotes, short tutorials, case histories, an occasional rant, and a few horror stories. And, in true mentor form, Johnson helps you preserve both your physical and mental health during your chase for business success.

In essence, Rules of the Hunt teaches you what business schools can’t. Learn everything you need to know about:

• LEADERSHIP—create loyalty, inspire trust, and motivate others
• RELATIONSHIPS—form strong bonds with customers, employees, suppliers, and investors
• SALES—engage and excite your buyers and close more sales
• MARKETING—identify, locate, and promote like the pros
• TECHNOLOGY—master today’s most important tool, the Internet
• OPERATIONS—get things done the right way to grow profits
• FORESIGHT—avoid pitfalls and plan for future challenges before they appear
• SURVIVAL—maintain your health and sanity while pursuing your business goals

Successful entrepreneurship is both an art and a science, and in order to succeed you must know the rules. You’ll get them here.

With Rules of the Hunt, you have everything you need to outfox the competition, maintain your integrity, and actually enjoy your hunt for business success. Straightforward, easy to understand, pragmatic, and devoid of subjective theories and ideologies, Rules of the Hunt simply tells it like it is. Nothing more, nothing less.

Praise for Rules of the Hunt

“An easy but powerful read that's guaranteed to give you fresh insights into entrepreneurial success.”
—Jill Konrath, author of SNAP Selling and Selling to Big Companies

“This is a great book, full of ideas, examples, stories and rules for increased business success and profitability.”
—Brian Tracy, author of Million Dollar Habits

"I love everything about this book . . . . If you are an entrepreneur or small-business owner, you can't make a better investment in your future success!"
—Carol Kinsey Goman, Ph.D., speaker and author of The Silent Language of Leaders

“Rules of the Hunt offers insights from the heart and mind of a man who has overcome the difficult challenges of attaining business and personal success.”
— Wendy Weiss, founder and CEO, Weiss Communications

“Rules of the Hunt gives the keys to unlock many of mysteries of attaining business and life success. I highly recommended it.”
— Chris Widener, bestselling author of The Art of Influence and the Leadership Rules

“Rules of the Hunt is amazingly hard hitting and informative, yet written in the most straightforward language I have ever seen in a business book.”
—Garth Moulton, President and cofounder, OtherScreen, and cofounder, Jigsaw Data Corporation

"I have never read a business book with so much wisdom--and so many useful ideas—on virtually every page. And all of it presented with no wasted words."
—Bob Bly, copywriter, consultant, and seminar leader

Digital photography makes taking pictures easier, but learning the tools to develop and manipulate those pictures can be a bit overwhelming. This full-color guide demystifies the latest digital camera models and their features and inspires you to be more creative with your camera and in your image editing.

Packed with completely new photos, this updated edition offers two-page tutorials and step-by-step instructions for taking better pictures, understanding composition and lighting, avoiding over or under exposure, editing and organizing photos, and making simple changes that can result in beautiful photos. Updated coverage addresses the newest video capabilities and guides you through effectively using common digital imaging software. Plus, straightforward instruction and large font and image sizes make this book an ideal resource for both mature audiences and novice photographers.

• Offers easy-to-understand, practical instruction for setting up your camera—whether it's a compact or digital SLR—and learning its program modes
• Encourages you to experiment with lenses and focal length, download and organize your images, and fine-tune your photos with Photoshop Elements
• Explains good composition and exposure, tools and equipment choices, basic exposure, flash settings, and more
• Features full-color screen shots that demonstrate each task and stunning photos that inspire

Whether you already a bit SAN savvy or you’re a complete novice, here’s the scoop on how SANs save money, how to implement new technologies like data de-duplication, iScsi, and Fibre Channel over Ethernet, how to develop SANs that will aid your company’s disaster recovery plan, and much more. For example, you can:

• Understand what SANs are, whether you need one, and what you need to build one
• Learn to use loops, switches, and fabric, and design your SAN for peak performance
• Create a disaster recovery plan with the appropriate guidelines, remote site, and data copy techniques
• Discover how to connect or extend SANs and how compression can reduce costs
• Compare tape and disk backups and network vs. SAN backup to choose the solution you need
• Find out how data de-duplication makes sense for backup, replication, and retention
• Follow great troubleshooting tips to help you find and fix a problem
• Benefit from a glossary of all those pesky acronyms