Copywriting That Works: - Bright Ideas to Help You Inform, Persuade, Motivate and Sell!

In The Hunger Fix, Dr. Pam Peeke uses the latest neuroscience to explain how, with repeated exposure coupled with life stresses, any food can become a "False Fix" and ensnare you in a vicious cycle of food obsession, overeating, and addiction. Indeed, she shows that dopamine rushes in the body can work exactly the same way with food as with drugs like cocaine.

Luckily, this very same system can be easily rewired to reward us with a healthy, happy, and fulfilling life. The Hunger Fix lays out a science-based three-stage plan that shows us how to break our addiction to False Fixes and replace them with healthier rewards. Fun fitness activities, customized meal plans, and delicious, satisfying recipes are designed to trigger the specific neurochemical cascade that stimulates your bodys reward system, reclaims your hijacked brain, and supports your lifelong recovery. Energizing Healthy Fixes such as meditating, having sex, writing your own blog, or going for a walk on the beacheven laughingquickly replace the junk food, couch time, and other self-destructive habits that can leave you unhappy and overweight.

From the moment it was published almost ten years ago, Elements of User Experience became a vital reference for web and interaction designers the world over, and has come to define the core principles of the practice. Now, in this updated, expanded, and full-color new edition, Jesse James Garrett has refined his thinking about the Web, going beyond the desktop to include information that also applies to the sudden proliferation of mobile devices and applications.

Successful interaction design requires more than just creating clean code and sharp graphics. You must also fulfill your strategic objectives while meeting the needs of your users. Even the best content and the most sophisticated technology won't help you balance those goals without a cohesive, consistent user experience to support it.

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS

BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?

For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

• Understand content strategy and its business value
• Discover the processes and people behind a successful content strategy
• Make smarter, achievable decisions about what content to create and how
• Find out how to build a business case for content strategy