Crisis Communications - A Casebook Approach

If you can measure your key business relationships, you can improve them. Even though relationships are "fuzzy and intangible," they can be measured and managed-with powerful results.

Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.

• Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around
• Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences
• Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate

Aferocious firefight with Iraqi insurgents at "the battle of Al-Ansakar Canal"-three minutes and forty-three seconds of intense warfare caught on tape by an embedded Fox News crew-has transformed the eight surviving men of Bravo Squad into America's most sought-after heroes. For the past two weeks, the Bush administration has sent them on a media-intensive nationwide Victory Tour to reinvigorate public support for the war. Now, on this chilly and rainy Thanksgiving, the Bravos are guests of America's Team, the Dallas Cowboys, slated to be part of the halftime show alongside the superstar pop group Destiny's Child.

Among the Bravos is the Silver Starwinning hero of Al-Ansakar Canal, Specialist William Lynn, a nineteen-year-old Texas native. Amid clamoring patriots sporting flag pins on their lapels and Support Our Troops bumper stickers on their cars, the Bravos are thrust into the company of the Cowboys' hard-nosed businessman/owner and his coterie of wealthy colleagues; a luscious born-again Cowboys cheerleader; a veteran Hollywood producer; and supersized pro players eager for a vicarious taste of war. Among these faces Billy sees those of his family-his worried sisters and broken father-and Shroom, the philosophical sergeant who opened Billy's mind and died in his arms at Al-Ansakar.

Over the course of this day, Billy will begin to understand difficult truths about himself, his country, his struggling family, and his brothers-in-arms-soldiers both dead and alive. In the final few hours before returning to Iraq, Billy will drink and brawl, yearn for home and mourn those missing, face a heart-wrenching decision, and discover pure love and a bitter wisdom far beyond his years.

Poignant, riotously funny, and exquisitely heartbreaking, Billy Lynn's Long Halftime Walk is a devastating portrait of our time, a searing and powerful novel that cements Ben Fountain's reputation as one of the finest writers of his generation.

At last, mega-bestselling author Sister Souljah delivers the stunning sequel to The Coldest Winter Ever. Fierce, raw, and filled with adventure and emotional intensity, A Deeper Love Inside is an unforgettable coming-of-age story in the words of Porsche Santiaga, Winter’s younger sister.

Sharp-tongued, quick-witted Porsche worships her sister Winter. Cut from the same cloth as her father, Ricky Santiaga, Porsche is also a natural-born hustler. Passionate and loyal to the extreme, she refuses to accept her new life in group homes, foster care, and juvenile detention after her family is torn apart. Porsche—unique, young, and beautiful—cries as much as she fights and uses whatever she has to reclaim her status. Unselfish, she pushes to get back everything that ever belonged to her wealthy, loving family.

Steve Harvey, the host of the nationally syndicated Steve Harvey Morning Show, can't count the number of impressive women he's met over the years, whether it's through the "Strawberry Letters" segment of his program or while on tour for his comedy shows. These are women who can run a small business, keep a household with three kids in tiptop shape, and chair a church group all at the same time. Yet when it comes to relationships, they can't figure out what makes men tick. Why? According to Steve it's because they're asking other women for advice when no one but another man can tell them how to find and keep a man. In Act Like a Lady, Think Like a Man, Steve lets women inside the mindset of a man and sheds lights on concepts and questions such as:

-The Ninety Day Rule: Ford requires it of its employees. Should you require it of your man?

-How to spot a mama's boy and what if anything you can do about it.

-When to introduce the kids. And what to read into the first interaction between your date and your kids.

-The five questions every woman should ask a man to determine how serious he is.

- And more...

Sometimes funny, sometimes direct, but always truthful, Act Like a Lady, Think Like a Man is a book you must read if you want to understand how men think when it comes to relationships.