Data Mining Techniques - For Marketing, Sales, and Customer Relationship Management

One of the most important questions for any business is: how much should I charge?
Economics has an easy answer - just look at where demand and supply meet.

Unfortunately, this easy answer is wrong. What about the effect of changing the timing on a payment? How do a customer’s personal and financial circumstances affect their willingness to pay?

Using The Psychology of Price, you can discover why price is a psychological issue – and how to make the most of that knowledge. Written by the founder of the UK’s leading pricing consultancy Inon – whose clients range from the BBC and confused.com to Grants Whisky and HM Treasury - The Psychology of Price offers a unique opportunity for business owners and finance and marketing professionals to gain an insight into the way consumers think and purchase – and to learn the actual research methods and pricing techniques used by multinational companies.
A practical, jargon-free workbook, The Psychology of Price demystifies a critical aspect of running a business, lucidly and logically explaining the science behind pricing so that you can generate more demand, more profit and more customer value today.

Inside The Psychology of Price, you can learn:
-How to get people to expect to pay more
-How presenting products that nobody wants can influence what customers are willing to pay
-How upselling by low-cost add-ons can increase sales and perceived value

Crucially, The Psychology of Price will help you find out how good your pricing really is and give you the toolkit to ensure you charge the right price point for your product or service.
What have you got to lose?

Confusing Textbooks? Missed Lectures? Not Enough Time?

Fortunately for you, there's Schaum's Outlines. More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills.

This Schaum's Outline gives you

• Practice problems with full explanations that reinforce knowledge
• Coverage of the most up-to-date developments in your course field
• In-depth review of practices and applications

Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores!

Schaum's Outlines-Problem Solved.

Create and distribute data-connected Microsoft Office Visio diagrams and reports

Get full details on the powerful features of Microsoft Office Visio 2007 inside this comprehensive volume. Written by Visio expert David Parker, Visualizing Information with Microsoft Office Visio 2007 demonstrates how to effectively visualize, explore, and communicate complex business information. Learn to use PivotDiagrams, Data Graphics, and Smart Tags, as well as link data to shapes and create meaningful Visio documents and reports. Plus, you'll get vital security information, time-saving tips, troubleshooting techniques, and downloadable macros and code samples.

Essential Skills for Database Users and Professionals

• Create shapes and link them to data
• Summarize and analyze information using PivotDiagrams
• Use Data Graphics, Smart Tags, and SmartShapes to reinforce information
• Generate robust Excel, HTML, and XML reports
• Create custom, reusable templates, stencils, and masters
• Update and enhance diagrams with Reviewer's comments and markups
• Integrate Visio diagrams with other Windows applications
• Publish and securely distribute Visio documents and summaries
• Extend functionality using VBA macros, add-ins, and wrapper applications