Do More Great Work - Stop the Busywork. Start the Work That Matters.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task.

In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul—and for readers of Your Brain at Work—they're in good hands: David Rock knows how the brain works—and more specifically, how it works in a work setting.

Your Brain at Work explores:

• Why your brains feels so taxed, and how to take full advantage of your mental resources
• Why it's so hard to focus, and how to better manage distractions
• How to maximize your chance of finding insights that can solve seemingly insurmountable problems
• How to keep your cool in any situation, so that you can make the best decisions possible
• How to collaborate with others more effectively
• Why providing feedback is so difficult, and how to make it easier
• How to effectively change other people's behavior

Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it—and still feel energized at the end of the day, with a sense of accomplishment.

"A vital gem...a kick in the ass." -- Esquire

"Amazingly cogent and smart on the psychology of creation." -- Jay McInerney

"As I closed THE WAR OF ART, I felt a surge of positive calm. I now know I can win this war. And if I can, so can you." -- Robert McKee, bestselling author of STORY

DO YOU:

- Dream about writing a great novel?

- Regret not finishing your paintings, poems, or screenplays?

- Want to start a business or charity?

- Wish you could start dieting and exercising today?

- Hope to run a marathon someday?

IF YOU ANSWERED "YES" TO ANY OF THESE QUESTIONS, THEN YOU NEED...

THE WAR OF ART

In this powerful, straight-from-the-hop examination of the internal obstacles to success, bestselling author Steven Pressfield shows readers how to identify, defeat, and unlock the inner barriers to creativity. THE WAR OF ART is an inspirational, funny, well-aimed kick in the pants guaranteed to galvanize every would-be artist, vistionary, or entrepreneur.

"Creative work is...a gift to the world and every being in it. Don't cheat us of your contribution.  Give us what you've got." -- Steven Pressfield

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.

The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.

In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrity—and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions.

How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment.