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Down to Business By: Clara Villarosa

Down to Business - The First 10 Steps to Entrepreneurship for Women

By: Clara Villarosa

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Penguin Group US, September 2009

#177 in Business & Finance > Management & Leadership > Motivational
#78 in Business & Finance > Entrepreneurship & Small Business > New Business Enterprises
#282 in Business & Finance > Entrepreneurship & Small Business > Entrepreneurship

Synopsis

A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality

At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn’t let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country’s best-known independent specialty bookstores—The Hue- Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.

Down to Business expands on Villarosa’s proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:

*How to develop realistic business ideas by researching the industry

*Analyzing a competitor’s marketing approach and attracting your ideal customer

* Accumulating the start-up funds you need, from recruiting investors to using loans wisely

*Scouting the ideal location

* Creating a sound business plan—and beyond—with a simple, step-by-step strategy

Packed with stories of businesswomen at all stages of the game—from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent—Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.

$13.99

Preview added to your library

Down to Business - The First 10 Steps to Entrepreneurship for Women

By: Clara Villarosa

Penguin Group US, September 2009

1
2
3
4
5

( 0 customer ratings)

#177 in Business & Finance > Management & Leadership > Motivational
#78 in Business & Finance > Entrepreneurship & Small Business > New Business Enterprises
#282 in Business & Finance > Entrepreneurship & Small Business > Entrepreneurship

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Imprint: Avery

ISBN: 9781101139929

Language: English

Download options: Adobe DRM EPUB

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