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Email Marketing. Guía práctica By: Juanjo Ramos

Email Marketing. Guía práctica

By: Juanjo Ramos

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Juanjo Ramos, January 2013

#18 in Business & Finance > Marketing & Sales > Direct Marketing

Synopsis

El propósito del emailing digital no es otro que el de adquirir nuevos clientes y consolidar la fidelidad de los que ya tenemos a través del fortalecimiento de los lazos de confianza que se establecen mediante las comunicaciones regulares. Las herramientas que nos proporciona Internet nos permite elaborar boletines electrónicos cada vez más atractivos y a menor coste, hecho que va a incidir de manera muy positiva en la fidelización de nuestros clientes y en la percepción que éstos tienen de la imagen de nuestra empresa. La precisa segmentación y filtrado de nuestra base de datos según los intereses de nuestros suscriptores nos permite crear listas de clientes cada vez más especializadas que obtienen una elevada tasa de respuesta y actuación. Los numerosos beneficios de una campaña bien segmentada y dirigida de email marketing incluyen: - La segmentación avanzada de las comunicaciones. - La atracción de tráfico hacia nuestras propiedades web. - La realización de campañas de comunicación masiva a bajo coste. - El incremento de la percepción positiva de nuestra imagen de marca. - La medición exacta y en tiempo real de los resultados de nuestras campañas. - El establecimiento de relaciones comerciales duraderas con nuestros clientes. - La potencial viralización de nuestros mensajes. - Un sensible aumento de las posibilidades de compras repetidas. - La adaptación rápida de nuestros contenidos a lo que el cliente desea y necesita. - La obtención de una mayor tasa de repuesta y conversiones. La guía práctica del email marketing le ayuda a conocer y rentabilizar este incombustible canal de marketing que puede funcionar sinérgicamente con las redes sociales.

$2.99

Preview added to your library

Email Marketing. Guía práctica

By: Juanjo Ramos

Juanjo Ramos, January 2013

1
2
3
4
5

( 0 customer ratings)

#18 in Business & Finance > Marketing & Sales > Direct Marketing

Found In

Business & Finance > Marketing & Sales > Direct Marketing eBooks

Found In

Business & Finance > Marketing & Sales > Direct Marketing eBooks

eBook Information

ISBN: 9781301047291

Language: Spanish

Download options: EPUB (DRM-Free)

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