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Face2Face By: David Lee King

Face2Face - Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

By: David Lee King

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Information Today, Inc., September 2012

#157 in Business & Finance > Business Reference > Business Communication
#190 in Business & Finance > Marketing & Sales > Sales & Selling

Synopsis

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing-yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects. Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. He suggests ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services. He uses real-world examples to illustrate the do's and don'ts of responding to criticism, and explains why and how listening, tone, human-centered site design, and measuring results are all critical components of any customer engagement strategy.

$12.39 List price: $19.99 You save: 38% ($7.60)

Preview added to your library

Face2Face - Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections

By: David Lee King

Information Today, Inc., September 2012

1
2
3
4
5

( 0 customer ratings)

#157 in Business & Finance > Business Reference > Business Communication
#190 in Business & Finance > Marketing & Sales > Sales & Selling

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eBook Information

Imprint: Information Today, Inc.

ISBN: 9781937290412

Language: English

Download options: Adobe DRM EPUB

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