Fit, Failure and the Hall of Fame

Why life is harder on American families than it's been in decades—the book that takes the blame away from moms and puts it where it really belongs

Pressed for time and money, unable to find decent affordable daycare, wracked with guilt at falling short of the mythic supermom ideal-working and non-working American mothers alike have it harder today than they have in decades, and they are worse off than many of their peers around the world. Why? Because they're raising their kids in a family-unfriendly nation that virtually sets them up to fail. The War on Moms exposes the stress put on families by an outdated system still built around the idea that women can afford not to work. It tells the truth that overworked, stressed-out American moms need to hear—that they're not alone, and they're not to blame.

• Exposes a lack of reasonable and flexible work opportunities as the real cause of the supposed rift between employed and stay-at-home mothers
• Explodes the myths about supermoms, slacker dads, opt-out moms, bootstrap moms, daycare options, and make-money-from-home scams
• Uncovers the widespread, brutal reality of having no paid maternity leave
• Offers portraits of real women—across social classes and across the country—who are struggling with issues that will strike a familiar chord with most Americans
• Explains why American women have it hard and why it's not going to get any easier until the country dramatically changes course

Ava Sing Lo has been accidentally killing her mother's birds since she was a little girl. Now in her twenties, Ava leaves her native San Diego for the Salton Sea, where she volunteers to help environmental activists save thousands of birds poisoned by agricultural runoff.

Helen, her mother, has been haunted by her past for decades. As a young girl in Korea, Helen was drawn into prostitution on a segregated American army base. Several brutal years passed before a young white American soldier married her and brought her to California. When she gave birth to a black baby, her new husband quickly abandoned her, and she was left to fend for herself and her daughter in a foreign country.

With great beauty and lyricism, The Book of Dead Birds captures a young woman's struggle to come to terms with her mother's terrible past while she searches for her own place in the world.

In Elise Juska's "Perfect Weather for Driving," Megan and Joel's sunset fender-bender makes for a great drunken story at his friend's wedding, but the reality is hardly romantic. Stuck in a New England hotel waiting for the verdict on their Volvo, the two are forced to take stock of their own damaged relationship -- and whether it's too late to fix it.

In Tara McCarthy's "Losing California," engaged surfer Alison is convinced that Michael Madsen -- a member of her favorite band -- is her soul mate. Unfortunately, he's not her fiancé. So Alison flies to Nova Scotia, where Michael lives, because she's either right or she's wrong -- and she better find out before the wedding.

The bride-to-be in Pamela Ribon's "Sara King Goes Bad" has always done the right thing but decides it's important to know what it feels like to be reckless for once. And so two weeks before her wedding, she indulges in an unforgettable night of sex, drugs, and petty crime.

In Heather Swain's "The Happiest Day of Your Life," Annie and Ben plan a simple ceremony at an apple orchard. But when Annie loses perspective -- and everything that can go wrong does -- she's forced to rethink why she wanted a wedding in the first place.

The "Emily & Jules" of Lisa Tucker's story are two lonely people who meet on an online bulletin board for agoraphobics. But when Emily is invited to her estranged brother's wedding -- and it's clear across the country -- both she and Jules may be forced to change their ways.

Brookhiser's canvass starts in colonial America, when John Adams had to teach himself the law and ride on horseback for miles to find clients. It does not end until after the Titanic sinks -- Henry had booked a room but changed his plans -- and World War I begins, with Henry near the action in France. The story of this single family offers a short course in the nation's history, because for nearly two hundred years Adams history was American history. The Adamses were accompanied by an impressive cast of characters, from George Washington and Thomas Jefferson, to Andrew Jackson and Ulysses Grant, to Teddy Roosevelt. America's First Dynasty offers telling portraits of the great men of our past, and many of the women around them. John and Abigail's great love affair was destined to be repeated by their offspring and offspring's offspring.

Talia and Derrick share some of the same bitter memories.

From the moment they met as kids, they seemed to understand the haunted look in each other's eyes. Today their lives are far apart in most ways, yet their bond can never truly be severed. They also share a dark secret—murder. When Talia returns home to help her ailing foster mother, she and Derrick re-kindle the fire between them and together they exorcise the ghosts of their past by facing life together.

With current information on more than 6,000 wines, growers, and regions worldwide, the Pocket Encyclopedia is packed with advice to assist your selection of wine, whether in stores or restaurants, for cellaring, or for special events. Extensive coverage -- from re-emerging Eastern European regions to the newest additions in the United States -- will introduce even the experienced oenophile to little-known finds, while detailed entries clarify information for the novice.

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth.

Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media.

In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future.

Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment.

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.