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For Immediate Release By: Ronn Torossian

For Immediate Release - Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

By: Ronn Torossian

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BenBella Books, Inc., October 2011

#13 in Business & Finance > Marketing & Sales > Public Relations

Synopsis

The first book by the owner of a top 50 PR agency, Inventing the Truth reveals how companies define their brands; stay out of the press or get on page one; grow a business without alienating loyal customers; solve critical problems and resolve crisis’s quickly; improve first page results on the most powerful search engine in the world (Google); and become thought leaders in their industries.
Inventing the Truth cuts through the crap and demonstrates how strategic public relations can help you (or your company) be a change maker and a game changer, all in twelve concise, cut-to-the-chase chapters. Woven throughout the book are compelling case studies of businesses such as Louis Vuitton, Fubu, Clif Bar, Zappos, Weatherproof Garment Company, Bad Boy Worldwide Entertainment Group, and interviews with experts including Dr. Keith Ablow, political strategists Roger Stone and Hank Sheinkopf, former Page 6 editor Richard Johnson, former Fab Five basketball star and sportscaster Jalen Rose, and many others.
With these strategies you can:
Weave compelling narratives.
Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them.
Promote the interests of your brand or business; deter or potentially stop what is not in your interest.
Build on great press, and avoid or minimize bad press.
Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see.
Join a conversation” when it’s beneficial and stay out of a dialogue when it’s not.
Handle a crisis in the most effective and efficient manner.

$15.49 List price: $24.95 You save: 38% ($9.46)

Preview added to your library

For Immediate Release - Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

By: Ronn Torossian

BenBella Books, Inc., October 2011

1
2
3
4
5

( 0 customer ratings)

#13 in Business & Finance > Marketing & Sales > Public Relations

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Business & Finance > Marketing & Sales > Public Relations eBooks

Found In

Business & Finance > Marketing & Sales > Public Relations eBooks

eBook Information

Imprint: BenBella Books

ISBN: 9781936661275

Language: English

Download options: Adobe DRM EPUB

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