Get Connected - The Social Networking Toolkit for Business

Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies.

This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level.

• Describes a methodology for generating leads using social media
• Details how to create content offers that increase conversion rates and drive leads from social media
• Offers practical advice for incorporating mobile strategies into the marketing mix
• Provides a step-by-step process for measuring the return on investment of B2B social media strategies

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

• Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
• Develop highly efficient management systems and more effective account teams
• Deliver greater results and value to clients

This groundbreaking book includes Winning Insights from…

There is no such thing as a one-size-fits-all strategy, especially in today’s highly complex and competitive world of business. But there is such a thing as a one-size-fits-all approach to business success . . . it's called the Art of Adherence.

A good strategy gets you in the game, but adhering to your strategy gets you into the winner's circle. With today's microwave mentality, business leaders often abandon strategies quickly because they don’t yield immediate results.

Learn how world-class leaders and organizations master the Art of Adherence. Stick with It reveals a time-tested, real-world validated formula for winning:

FOCUS X COMPETENCE X PASSION = ADHERENCE

When you consistently sharpen Focus, build Competence, and ignite Passion, you plant the seeds of victory. Initially, you may not see tangible results, but rest assured growth is occurring under the surface. As individuals and teams stick with it, momentum builds, creating a self-reinforcing cycle of victory.

The authors, including leadership guru Lee J. Colan, draw upon 25 years of corporate leadership, field research, executive consulting, and training with many of the world’s leading organizations. They combine real-world stories with cut-through-the-clutter tools so you can convert this rapid-read book into fast results.

READ STICK WITH IT TODAY AND WIN TOMORROW!

Praise for Stick With It:

"We have successfully applied Colan's powerful tools for 12 years to drive our business growth and team engagement. Stick with It delivers a clear model and tools presented in Colan's practical and actionable style." -- Barry E. Davis, President and CEO, Crosstex Energy Services

"The Adherence Equation (Focus x Competence x Passion) is a powerful formula for driving growth and winning in today's market. Stick with It balances research with real-world examples to deliver field-tested tools. You can read it on Friday and apply it on Monday." -- John Walker, COO, KidKraft

"Stick with It simplifies the complex topic of business execution. We have applied these concepts to create winning business results and a winning culture." -- Paul Spiegelman, CEO, The Beryl Companies

"This book is the secret sauce to being successful with ANY strategy. Stick with It is a practical guide for avoiding the very reason that most strategies fail—lack of adherence. The authors bring in real-world and understandable examples that will make you and your organization soar to new heights." -- David T. Feinberg, MD, MBA, President and CEO, UCLA Health System

"The authors hit the bull's-eye! In our company, one of the single biggest challenges is finding leaders who will execute a plan. I strongly recommend Stick with It to any leader who wants to build a successful team." -- Jerry Crawford , President, Jani-King International, Inc.

From saving to purchase a first car, to putting kids through college to planning for retirement, to preserving your estate for your loved ones, our financial goals change from one stage of life to the next. While those goals and the challenges we face in achieving them may differ, all of them have certain things in common. Saving, budgeting, managing debt, minimizing taxes and living within your means. These are a few of the 10 Key Wealth Management Issues which come into play (to varying degrees) when working toward specific financial goals. But there's one goal for which success relies on all ten keys coming together in perfect harmony: financial independence, also known as "Point X." No matter how you define it—whether it's a retirement income of $25,000 a year, or an estate worth $250 million—your future financial independence requires that you deal effectively with all ten key issues. And now this book shows you how to get it done, along with the guidance of a trusted advisor.

• Supplies you with a complete roadmap for arriving at "Point X," financial independence with key milestones and important twists and turns clearly defined
• Identifies the 10 key wealth management issues and offers priceless advice and guidance on negotiating each on your road to financial independence
• Provides you with both success and failure stories so you can learn from others' real life experiences
• Provides you with tax planning facts and strategies within the wealth management issues that will show you how to minimize your most significant expense and at the same time maximize your savings on the road to your "Point X"

The authors present a powerful and tested approach that helps managers see a business’s every action through the eyes of its customers. This approach is organized around the values that matter most to customers: Acceptability, Affordability, Accessibility and Awareness. Taken together, these attributes are called the "4A’s." The 4A framework derives from a customer-value perspective based on the four distinct roles that customers play in the market: seekers, selectors, payers and users. For a marketing campaign to succeed, it must achieve high marks on all four A’s, using a blend of marketing and non-marketing resources.

The 4A framework helps companies create value for customers by identifying exactly what they want and need, as well as by uncovering new wants and needs. (For example, none of us knew we "needed" an iPad until Apple created it.) That means not only ensuring that customers are aware of the product, but also ensuring that the product is affordable, accessible and acceptable to them.

Throughout this book, the authors demonstrate how looking at the world through the 4A lens helps companies avoid marketing myopia (an excessive focus on the product) as well as managerial myopia (an excessive focus on process). In fact, it is a powerful way to operationalize the marketing concept; it enables managers to look at the world through the customer’s eyes. This ability has become an absolute necessity for success in today’s hyper-competitive marketplace.