HarperCollins, October 2010
For the past twenty years, the growth formula for business has been to increase revenues by expanding product offerings and streamlining supply. But with the recent global recession, the world economy has changed forever. Now the old tools—most notably supply-chain management—are no longer enough. In a new digital age characterized by over-supply and too many product types in almost every market, the new challenge is to locate and capture the elusive pools of high-profit demand.
Rick Kash and David Calhoun have the answer: a revolutionary, demand-driven model that has already proved successful for some of the world's most admired companies, including Best Buy, Anheuser-Busch, Hershey's, and Allstate. At the heart of this powerful new business model is an achievable vision for a new kind of winning company, one that uses sophisticated new tools and techniques to discover, characterize, and then serve these pools of high-profit demand—and in the process gain pricing power in that market. Kash and Calhoun show how to use everything from social networks to more revealing and effective consumer-research techniques and then introduce the demand chain, the logical new partner to your supply chain. The authors' principles, case histories, and insights will help your business run faster, cut costs, and become better able to deliver high-quality products and services, even in the tightest economic climate.
How Companies Win is a compelling call to action to engage every level within a company, small or large, local or global.
If you use one of Kobo's free reading apps you won't need to worry about download options most of the time. Your Kobo reading app can easily add Kobo Store books to your library for a seamless reading experience.
Download options matter when:
In both of these cases you will need to:
You can also use Digital Editions to transfer the book to your eReader. See here for more information on Digital Editions.
You can read this item on your computer using our free Kobo Desktop Application. This application lets you read, manage your library of eBooks, and even shop for new ones. Check out our demo for more information!
Learn More »You can read this item on your Kobo eReader (or other select electronic reading devices). The Kobo eReader lets you carry your whole library with you, so that you can read on the go.
Visit kobo.com/ereaders »You can read this item on select tablets using one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on your Kobo Vox eReader. The Kobo Vox eReader lets you read books with color, sound or interactive elements. Check out our demo for more information on the Kobo Vox.
Learn More »You can read this item on your Kobo Arc using the Library app. This app lets you read, manage your library of eBooks, and shop for new books.
Learn More »You can read this item on any Android device (phone, tablet) with one of our free Kobo apps. These apps let you read, manage your library of eBooks, and even shop for new ones.
Learn More »You can read this item on the free Kobo app for iPhone. This app let you read, manage your library of eBooks, and even shop for new ones.
Download the iPhone App! Learn More »
By: {2}
Available on: {3}
Coming soon
Secure TransactionSubtotal
Store Credit
Total
We'll charge your credit card {4} on {3}.
We'll charge your credit card {4} when the book is added to your Library.
Your store credit covers the cost of this purchase, so we don't charge your credit card
Use Quick Buy for all eBook purchases.{2} is now in your library. You'll receive an email confirming your purchase very soon.
{2} has been pre-ordered. You'll receive a confirmation email confirming your pre-order very soon.
You were charged:
You will be charged: on {3}
You will be charged: when the book is added to your Library
Rakuten Super Points earned: {1}
Rakuten Super Points {1} earned after the book is added to your Library
