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Dr Jim Porter, January 2012
Entrepreneurs Brief Guide - How to Research Your Market.
Every successful start up business needs a profound understanding of its target customers and the marketplace it plans to operate in. This understanding enables you to focus on your target customers’ needs, sell professionally, compete effectively and identify and harness new opportunities. Conducting such market research on target customers and your potential competitors will enable you to acquire vital knowledge.
In 30 minutes, learn how to: (a) Conduct your market research, (b) Interpret market research results, (c) Consider your competition and (d) Seek expert help
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