Lonely Planet Kolkata (Calcutta) - Chapter from India Travel Guide

Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.

Creativity is still king, but this new edition contains:

• Important new chapters and updates that bring Whipple into the new digital world
• New content and examples for how to use social media and other emerging platforms
• Illustrate what's changing in the new world of advertising—and what isn't

• 'Delhi' chapter
• 'Understanding India & Survival Guide' chapter
• 'Need to know' Chapter
• Delhi map

Scratch beyond the gritty surface and you'll swiftly discover that India's capital is sprinkled with glittering gems: captivating ancient monuments, magnificent museums, a vivacious performing-arts scene and some of the subcontinent's yummiest places to eat.

This guide is the result of months of research by dedicated authors and local experts who immersed themselves in Delhi, finding unique experiences, and sharing practical and honest advice, so you come away informed and amazed. This guide includes up-to-date reviews of the best places to stay, eat, sights, cultural information, maps, transport tips and a few best kept secrets - all the essentials to get to the heart of Delhi.


Lonely Planet's India guide is researched and written by Sarina Singh, Stuart Butler, Katja Gaskell, Anirban Mahapatra, Daniel McCrohan, John Noble, Amy Karafin, Kevin Raub, Trent Holden, Lindsay Brown, Mark Elliott, Kate James, Michael Benanav, Bradley Mayhew, Abigail Hole

Check out Lonely Planet's other eBook guides including India

Does the thought of interviewing for a new job send shivers down your spine? It doesn't have to! Whether you're searching for your first job, changing careers, or looking for advancement in your current line of work, Job Interviews For Dummies shows you how to use your skills and experiences to your advantage and land that job.

Following a half-decade characterized by an explosion of economic crises, global expansion, and technological innovation in the job market, today's job seekers vie for employment in a tough era of new realities where few have gone before. In addition to covering how to prepare for an interview, this updated edition explores the new realities of the job market with scenarios that you can expect to encounter, an updated sample question and answer section, coverage of how you can harness social media in your job search, information on preparing for a Web-based interview, and the best ways to keep your credibility when applying for several jobs at once.

• Out-prepare the competition
• Overcome your fear of interviewing
• Ask smart questions about the job and the employer
• Give the best answers to make-or-break questions
• Fit your qualifications to the job's requirements
• Dress like an insider
• Survive personality tests
• Interview across cultures
• Evaluate a job offer
• Negotiate a better salary

What's your name? Where were you born? What is your date of birth?

Simple questions that we are asked throughout our life – but what if you didn’t know the answers? Kate Adie uncovers the extraordinary, moving and inspiring stories of just such children – without mother or father, any knowledge of who they might be, or even a name to call their own.

With a curiosity inspired by her own circumstances as an adopted child, Kate shows how the most remarkable adults have survived the experience of abandonment.

From every perspective Kate Adie brings us a personal, moving and fascinating insight into the very toughest of childhood experiences - and shows what makes us who we really are.

There was nothing waiting for ex-cop Max Mingus when he walked out of Attica Prison after serving hard time for murder—his adored wife died in a car crash while he was locked up. Now Miami's one-time top detective is haunted by an empty house, bad memories . . . and an impossible job offer for obscenely good money. Three years ago, Charlie Carver, the five-year-old son of a powerful Haitian billionaire, vanished. His father is offering Max $15 million to bring the boy back—or, at the very least, to find his body and deliver his abductors.

Max knows he should turn this case down. There's no way the kid is still alive, and pursuing his ghost means plunging headfirst into Haiti, a steaming island hotbed of crime, greed, voodoo, and corruption. And the three detectives who preceded Mingus are all dead . . . or worse. But Max has nothing left to lose—even if his investigation stirs up a murky evil that can swallow a man whole . . . and leads him to the soul-destroying truth about a terrifying local myth, a child-stealing nightmare called "Mr. Clarinet."

The acclaimed Million Dollar Consulting gives consultants the tools and advice they need to grow a firm that rakes in at least $1 million per year. Alan Weiss, "the consultant's consultant," shows step-by-step how to raise capital, reel in new clients, set fees, accelerate growth, and more. This updated and expanded edition will appeal to both Weiss's many current fans and a whole new generation of readers looking for the best advice available for anyone who wants to build a million-dollar consulting/speaking career.

'Lonely Planet guides are, quite simply, like no other'. New York Times

The ultimate, most comprehensive guide to travelling in China includes up-to-date reviews of the best places to stay, eat, sights, cultural information, maps, transport tips and a few best kept secrets - all the essentials to get to the heart of China.

This guide is the result of 8 months of research by 11 dedicated authors and local experts who immersed themselves in China, finding unique experiences, and sharing practical and honest advice, so you come away informed and amazed.

Inside Lonely Planet China:

• Full color styling and images
• Over 190 clear, easy-to-read color maps
• A brilliant new page layout for fast and hassle-free reading while on the go
• Itineraries organized by region or length of trip
• Up-to-date recommended points-of-interest - covering eating, sleeping, going out, shopping, activities and attractions
• In-depth features and 3D plans to uncover the world's iconic sights
• Our latest trip planning tools to help you get around smoothly
• Color local transport Metro maps for Barcelona and Madrid
• Additional sections including Top Experiences, History, Food, People, Culture, Language, and an A-Z survival guide.

Special enhancements

• Scalable maps - enabling you to zoom in for greater detail
• Comprehensive interlinking - more than 1,500 links to enable you to seamlessly flip between pages, jump between maps and reviews, or visit the websites of places we recommend
• Search - go straight to what you are looking for with the inbuilt search capability
• Add notes - touch a word to add notes and personalize your guidebook
• Bookmark - use bookmarks to quickly return to a page
• Dictionary -look up the meaning of any word
• Plus pinch and zoom images and scalable font size

Check out Lonely Planet's other guides including the Mandarin audio phrase book, Beijing and Shanghai.