Launch - How to Quickly Propel Your Business Beyond the Competition

For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves?

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create such a relationship with your customers, and make yourself the logical choice for their needs.

• Shows how to create a mindset and systems to roll out a new, 21st century marketing approach
• Marketing expert Scott Stratten focuses on a Pull & Stay method (pulling your market towards you and staying/engaging with them, leading them to naturally choose you for their needs) rather than Push & Pray
• Redefines marketing as all points of engagement between a company and its customers, not just a single boxed-in activity

How do you go about improving leadership team performance, strengthening the connections between leaders, and strengthening the leadership team’s connections with the rest of the enterprise?  This book tells you how.  Leadership teams, working together, create the culture and set the tone for the entire organization. When leadership teams fail to connect with employees, their organizations fail. Expensive leadership meetings often accomplish nothing, and clashing leadership styles can disrupt the entire business. What do these issues have in common? Simply this: The way leaders work together is crucial, and enormous organization-wide performance improvements can be achieved when they work together more effectively. Readers will first learn how to define what leadership team excellence looks like, and clarify the organizational impact you want your leadership team to have. Next, they’ll learn how to systematically optimize the 5% of time your leaders spend working together–in person, electronically, and through subordinates. This book will help readers magnify their impact, whether they’re already at the top of the organization, or aspiring to a future leadership role.

Sherlock Holmes, the great genius of detection, with his assistant Dr Watson, once more attempts to solve the unsolvable. From the extraordinary case of The Resident Patient to the sinister tale of The Crooked Man, Holmes unravels the most challenging of mysteries. Using his astounding methods of deduction, he outwits the most cunning of thieves and most villainous of murderers.

Eight intriguing and mysterious adventures from the world's most famous detective, Sherlock Holmes.

Sir Arthur Conan Doyle (1859-1930) was born in Edinburgh where he qualified as a doctor, but it was his writing which brought him fame, with the creation of Sherlock Holmes, the first scientific detective. He was also a convert to spiritualism and a social reformer who used his investigative skills to prove the innocence of individuals.

You'll never accomplish anything big if you try to do it alone.

We all need people to help us along the way. If you want to start a business, launch a product, move your company in a new direction, or raise money for a good cause, you need help from your team.

Very few people get as much help from their team as David Novak. As the CEO of the world's largest restaurant company, with a staggering 1.4 million employees, he has spent the last ten years developing a program for creating effective leaders at every level.

In Taking People With You, he shows exactly how to keep your teams motivated and on track: never stop learning, always celebrate achievement and never tolerate poor performance.