New Girl on the Job: Advice from the Trenches

Yet a prominent Indian scientist dies in a fit of giggles when a Hindu goddess appears from a mist and plunges a sword into his chest.

The only one laughing now is the main suspect, a powerful guru named Maharaj Swami, who seems to have done away with his most vocal critic.

Vish Puri, India’s Most Private Investigator, master of disguise and lover of all things fried and spicy, doesn’t believe the murder is a supernatural occurrence, and proving who really killed Dr. Suresh Jha will require all the detective’s earthly faculties. To get at the truth, he and his team of undercover operatives—Facecream, Tubelight, and Flush—travel from the slum where India’s hereditary magicians must be persuaded to reveal their secrets to the holy city of Haridwar on the Ganges.

How did the murder weapon miraculously crumble into ash? Will Maharaj Swami have the last laugh? And perhaps more important, why is Puri’s wife, Rumpi, chasing petty criminals with his Mummy-ji when she should be at home making his rotis?

What one word can you start using today to increase your persuasiveness by more than fifty percent?

Which item of stationery can dramatically increase people's responses to your requests?

How can you win over your rivals by inconveniencing them?

Why does knowing that so many dentists are named Dennis improve your persuasive prowess?

Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.

Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?

Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom.