No B.S. Price Strategy - The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity

In The New Economy, only a select few will gain and keep membership in the elite sales fraternity enjoying the top incomes, the greatest security, the most independence and power, and the highest status. And, who better to show you how to get in than Millionaire Maker” Dan Kennedy? Kennedy covers: Adapting to The New Economy Consumer How to STOP PROSPECTING Once And For All-and why you must Put the awesome power of TAKEAWAY SELLING to work-in any environment If you’re in a commodity business, get out!-how to Re-Position, escape commoditization, and safeguard price and profits in the heightened competition of The New Economy The One Thing to do, to leverage The New Economy’s Chaos of Choices” to your benefit How Dumb Salespeople Work 10X Harder Than Necessary, by under-utilizing this one tool The 6-Step No BS Sales Process: finally, a reliable system you can stick with! 6 Ways Sales Professionals Sabotage Themselves BS that Sales Managers shovel onto salespeople-beware! How to switch from One-to-One to One-to-Many with Technical Tools 8 Steps to getting past any No” How to CREATE TRUST (FAST) in the trust-damaged, post-recession world

Here it is: no warm n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times! Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use THE MAGIC LANGUAGE OF MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset-their ability to bond directly with their consumers. Small business entrepreneurs are armed to go grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term.

About the Book
Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities.

Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom.

Features
Presents a marketing approach specifically engineered for small (local) businesses
Reveals 9 No B.S. inconvenient truths and how to implement them
Illustrates concepts with examples from practicing business owners
From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies
Identifies what’s wrong with traditional and new media advertising
Offers methodology to break free from ingrained tendencies and copycat marketing

The founders of the Information Marketing Association and 30 ultra-successful information marketers reveal carefully guarded information on building a highly profitable information marketing business. The 2nd edition offers new cases and success stories, new chapters on social networking and over 40 new ways to make money with information products. The indisputable gurus of the information marketing world have broken ranks. Formerly relegated to the information marketing industry’s typical fare of high-priced audio CDs, manuals and courses, once carefully guarded information on building a highly profitable information marketing business has been released to the general public in book form. Most info-marketers are lone wolf, small, quiet operators, many with home-based businesses, most with zero or just a few employees, most working only part-time hours, and most netting seven-figure profits. In other words, there is no reason any reader of this book can’t do exactly the same thing in just a few short months. Readers create an entirely new business that gives them added income or replaces their current salary entirely. It just takes the information they already know and the simple nine-step formula in this unprecedented book. Time and again, this formula has been proven to work-to the point where most info-marketers have a million-dollar business in just a year.

The old economy is shattered, and GONE FOREVER. It’s never coming back as it was, and in its place a generally tougher, more demanding marketplace is emerging. HOWEVER, when it comes to wealth, one instrumental reality is unchanged: No matter the economic conditions-booms or recessions, including the fast-emerging New Economy-there is wealth. And who better to show you how to lure, bait, attract, and become a magnet for it than Millionaire Maker” Dan S. Kennedy? Kennedy covers: How to experience The Phenomenon --- attract more wealth in the next 12 months than in the previous 12 years! Wealth Inhibition-do you suffer from it? Why Positive Thinking alone is worthless Your #1 Entrepreneurial Responsibility Is there a dirty little secret’ behind many wealthy entrepreneurs? The worst of all wealth-defeating habits Are you an opportunity thinker’ --- or are you guilty of outcome thinking’? Do what you love and the money will follow” B.S. that’s hazardous to your wealth How to Stop playing Blind Archery 12 Ways To Increase Your Personal Value’ Why you must STOP thinking about Income! The 90 Day Experiment that may change your life forever