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"Pay As You Wish" Pricing By: Jagmohan Raju

"Pay As You Wish" Pricing

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FT Press, February 2010

Synopsis

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<p>What your business can learn from Radiohead's successful experiment with "pay as you wish" pricing.</p><p>On October 9, 2007, the English alternative rock band Radiohead began an experiment: Rather than price their music conventionally, they let their fans pay whatever they wanted to download their latest 10-song album, <i>In Rainbows</i>. At the inrainbows.com checkout page, visitors found an empty price box. When they clicked on it, a message said, "It's up to you."</p><p>If you liked this Element, read more from Jagmohan Raju and Z. John Zhang, including <i>Smart Pricing</i> (ISBN: 9780131494183).</p><p>Available in print and digital formats.</p>

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"Pay As You Wish" Pricing

FT Press, February 2010
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eBook Information

ISBN: 9780137070985
Language:  English
Download options: Adobe DRM PDF

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