Project Everlasting - Two Bachelors Discover the Secrets of America's Greatest Marriages

Facebook has exploded to a community of more than half a billion people around the world, making it a deliciously fertile playground for marketers on the cutting edge. Whether you want to leverage Facebook Ads to generate "Likes," promote events, sell products, market applications, deploy next-gen PR, ,this unique guide is the ultimate resource on Facebook's wildly successful pay-per-click advertising platform. Featuring clever workarounds, unprecedented tricks, and little-known tips for triumphant Facebook advertising, it’s a must-have on the online marketer’s bookshelf. Facebook advertising expert Marty Weintraub shares undocumented how-to advice on everything from targeting methods, advanced advertising techniques, writing compelling ads, launching a campaign, monitoring and optimizing campaigns, and tons more.

Killer Facebook Ads serves up immediately actionable tips & tactics that span the gambit.

 Learn what Facebook ads are good for, how to set goals, and communicate clear objectives to your boss and stakeholders.

• Master highly focused demographic targeting on Facebook's social graph. Zero in on relevant customers now.
• Get extraordinary advice for using each available ad element—headline, body text, images, logos, etc.—for maximum effect
• How to launch a Facebook advertising campaign and crucial monitoring and optimizing techniques
• Essential metrics and reporting considerations
• Captivating case studies drawn from the author's extensive Facebook advertising experience, highlighting lessons from challenges and successes
• Tasty bonus: a robust targeting appendix jam-packed with amazing targeting combos

With a special emphasis on the psychological changes of labor, this guide also introduces a new approach to understanding labor made popular through the author's nationwide childbirth workshops, called the "laboring mind response." Birth partners will gain new insight into the mother's altered state of mind and altered behavior during labor, and be given an easy-to-follow, eight-step method that teaches the mind to cooperate with the body and will help make childbirth less stressful and more natural for the mother.

Has your child been labeled "defiant" or "rebellious"?

Here are proven strategies that have helped millions to tame -- not break -- a spirited child.

Parents are often faced with scary labels for their children, such as attention deficit disorder, learning disabilities, bipolar disorder, or hyperactivity. In this uniquely prescriptive guide, leading parenting expert Dr. Michael Popkin shows parents how to think differently about so-called problem children. The effective strategies within this guide will quiet the difficulties spirited children have at home and school while exposing the unique, special gifts they possess.

Develop a relationship with your spirited child by:

-- Building relationship skills -- Disciplining with encouragement

-- Balancing the power dynamic -- Curbing tantrums effectively

With step-by-step methods for every type of misbehavior and every child's unique personality, this comprehensive guide will help parents cultivate their child's spark, not extinguish it -- and reach beyond depressing labels for their beloved children.

At first everyone is thrilled, but then it seems like Jo is only paying attention to her cousin. Everyone is worried about the sleepover. Will it still be as fun? Or will Jo only care about spending time with her cousin and forget about the Squad completely?

In her international bestseller, The Downing Street Years, Margaret Thatcher provided an acclaimed account of her years as Prime Minister. This second volume reflects on the early years of her life and how they influenced her political career.