Rewire Your Brain - Think Your Way to a Better Life

A groundbreaking work of science that confirms, for the first time, the independent existence of the mind–and demonstrates the possibilities for human control over the workings of the brain.

Conventional science has long held the position that 'the mind' is merely an illusion, a side effect of electrochemical activity in the physical brain. Now in paperback, Dr Jeffrey Schwartz and Sharon Begley's groundbreaking work, The Mind and the Brain, argues exactly the opposite: that the mind has a life of its own.Dr Schwartz, a leading researcher in brain dysfunctions, and Wall Street Journal science columnist Sharon Begley demonstrate that the human mind is an independent entity that can shape and control the functioning of the physical brain. Their work has its basis in our emerging understanding of adult neuroplasticity–the brain's ability to be rewired not just in childhood, but throughout life, a trait only recently established by neuroscientists.

Through decades of work treating patients with obsessive–compulsive disorder (OCD), Schwartz made an extraordinary finding: while following the therapy he developed, his patients were effecting significant and lasting changes in their own neural pathways. It was a scientific first: by actively focusing their attention away from negative behaviors and toward more positive ones, Schwartz's patients were using their minds to reshape their brains–and discovering a thrilling new dimension to the concept of neuroplasticity.

The Mind and the Brain follows Schwartz as he investigates this newly discovered power, which he calls self–directed neuroplasticity or, more simply, mental force. It describes his work with noted physicist Henry Stapp and connects the concept of 'mental force' with the ancient practice of mindfulness in Buddhist tradition. And it points to potential new applications that could transform the treatment of almost every variety of neurological dysfunction, from dyslexia to stroke–and could lead to new strategies to help us harness our mental powers. Yet as wondrous as these implications are, perhaps even more important is the philosophical dimension of Schwartz's work. For the existence of mental force offers convincing scientific evidence of human free will, and thus of man's inherent capacity for moral choice.

The brain changes physically as memory skills improve, as Scott Hagwood knows firsthand. His astonishing transformation from mediocre student to international memory champion led Wake Forest Medical Center to perform brain scan tests on him with amazing results. The tests showed how certain memory exercises actually change your brain to make remembering easier and more efficient. Hagwood shares the secrets that unleash this inner genius within us all -- everything from remembering car keys to training the mind to juggle multiple bits of information at the same time, thus improving practical and creative ability.

At age thirty-six, Hagwood developed thyroid cancer and was warned that severe radiation therapy might cause memory loss. He soon learned that simple, daily memory exercises could restore and even boost his ability to remember faces, numbers, and text. Complete with tips on keeping a memory journal, Memory Power uses techniques of sight, sound, smell, color, conversation, face recognition, and more to sharpen memory association and information retrieval. Through step-by-step instruction you'll learn the basics: how to connect items together in your memory banks; how much to absorb before a review needs to take place; how to relieve the pressure of remembering facts in social situations.

Students who encounter endless facts to memorize, professionals who make presentations, salespeople who need to put names to faces -- all require the asset of a strong memory. Luckily, as Hagwood proves, memory is a muscle and needs only a little stretching to produce powerful results. You will discover the truth that an astonishing memory can be learned and is not reserved for the few gifted at birth.

This is an epidemic of broken brains.

"Broken brains" go by many names -- depression, anxiety, memory loss, brain fog, attention deficit disorder, autism, and dementia, to name a few -- and show up in radically different ways from person to person, making each seem like a separate problem.

But the truth is that these "diagnoses" are all the result of a few basic problems with our biology. Pinpoint these biological problems, fix them, and let your body's natural healing intelligence take over to repair your brain. Now you can experience an UltraMind -- one that is highly focused and able to pay attention at will, with a strong, reliable memory and a mood that is calm, confident, in control, and in good spirits.

We have all heard of the mind-body connection or how our thoughts affect the health of our body. But the reverse is far more powerful: what you do to your body, your basic biology, has a profound effect on your brain.

Have you ever experienced instant clarity after exercise? Alertness after drinking coffee? A mental crash after popping candy? Does your brain inexplicably slow down during stress, while multitasking, or when meeting a deadline? Each is an example of how what we do to our bodies -- whether through nutrition, sleep, exercise, or stress -- has a dramatic effect on our brains.

Conventional treatments don't help, or provide only slight benefit, because they just manage symptoms rather than deal with -- and heal -- the underlying problem. And just as brain problems all stem from the same root causes, they all have the same solution -- The UltraMind Solution.

Our ancient genes interact with our environment to create systemic imbalances that affect our brains. Correct those imbalances -- most caused by nutritional deficiencies, allergens, infections, toxins, and stress -- and you can achieve optimum mental health without drugs or psychotherapy.

The UltraMind Solution is the future of medicine, the culmination of the last twenty years of research on what makes the brain happy, focused, and calm; research that has uncovered a few simple factors that explain why things go wrong and how to fix them.

Don't wait for this revolution in medicine to trickle into your doctor's office: it usually takes research twenty years to move from the lab to the patient. The answers are here, right now, in The UltraMind Solution.

NAMED ONE OF THE BEST BOOKS OF THE YEAR BY
The Wall Street Journal • Financial Times

A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed.
 
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreze goes on to earn a billion dollars a year.
 
An untested CEO takes over one of the largest companies in America. His first order of business is attacking a single pattern among his employees—how they approach worker safety—and soon the firm, Alcoa, becomes the top performer in the Dow Jones.
 
What do all these people have in common? They achieved success by focusing on the patterns that shape every aspect of our lives.
 
They succeeded by transforming habits.
 
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
 
Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.
 
At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work.
 
Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.