Selling Blue Elephants - How to make great products that people want BEFORE they even know they want them

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about dishonesty and urge us to take an honest look at ourselves.

• Does the chance of getting caught affect how likely we are to cheat?
• How do companies pave the way for dishonesty?
• Does collaboration make us more honest or less so?
• Does religion improve our honesty?

Most of us think of ourselves as honest, but, in fact, we all cheat. From Washington to Wall Street, the classroom to the workplace, unethical behavior is everywhere. None of us is immune, whether it's the white lie to head off trouble or padding our expense reports. In The (Honest) Truth About Dishonesty, award-winning, bestselling author Dan Ariely turns his unique insight and innovative research to the question of dishonesty.

Generally, we assume that cheating, like most other decisions, is based on a rational cost-benefit analysis. But Ariely argues, and then demonstrates, that it's actually the irrational forces that we don't take into account that often determine whether we behave ethically or not. For every Enron or political bribe, there are countless puffed rÉsumÉs, hidden commissions, and knockoff purses. In The (Honest) Truth About Dishonesty, Ariely shows why some things are easier to lie about; how getting caught matters less than we think; and how business practices pave the way for unethical behavior, both intentionally and unintentionally. Ariely explores how unethical behavior works in the personal, professional, and political worlds, and how it affects all of us, even as we think of ourselves as having high moral standards.

But all is not lost. Ariely also identifies what keeps us honest, pointing the way for achieving higher ethics in our everyday lives. With compelling personal and academic findings, The (Honest) Truth About Dishonesty will change the way we see ourselves, our actions, and others.

Wheat Belly …in 30 minutes is the guide to quickly understanding the celebrated weight loss and health improvement method outlined in William Davis M.D.’s bestselling book, Wheat Belly: Lose the Wheat, Lose the Weight, and Find Your Path Back to Health.

In Wheat Belly, renowned heart physician William Davis M.D. makes the case that eliminating wheat consumption will lead to weight loss and a healthier life. Through personal experiences, clinical studies, and an exploration of the diseases and medical conditions associated with different diets, Davis details the damaging health effects of modern, genetically manipulated wheat.

Davis explores wheat’s adverse effects on the entire body, from the blood to the heart to the visceral organs to the skin, presenting a wheat-free diet as the ultimate solution. He promises that once wheat is eliminated, weight loss, better sleep, and overall better health will follow.

A 30 Minute Health Summary

Designed for those whose desire to understand how to improve their health exceeds the time they have available, 30 Minute Health Summaries enable readers to quickly digest the important ideas behind critically acclaimed health books.

With a condensed format and chapter-by-chapter synopsis that highlights key information, readers can quickly and easily understand how to be healthier …in 30 minutes.

Based on more than forty interviews with Jobs conducted over two years—as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues—Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies, music, phones, tablet computing, and digital publishing.

At a time when America is seeking ways to sustain its innovative edge, and when societies around the world are trying to build digital-age economies, Jobs stands as the ultimate icon of inventiveness and applied imagination. He knew that the best way to create value in the twenty-first century was to connect creativity with technology. He built a company where leaps of the imagination were combined with remarkable feats of engineering.  

Although Jobs cooperated with this book, he asked for no control over what was written nor even the right to read it before it was published. He put nothing off-limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.