Shiny Objects Marketing - Using Simple Human Instincts to Make Your Brand Irresistible

An insider's hilarious, whirlwind account of his years spent globe-trotting in search of the holy grail of handbags: the Birkin

For more than twenty years, the Hermès Birkin bag has been the iconic symbol of fashion, luxury, and wealth. Though the bag is often seen dangling from the arms of celebrities, there is a fabled waiting list of more than two years to buy one from Hermès, and the average fashionista has a better chance of climbing Mount Everest in Prada pumps than of possessing one of these coveted carryalls. Unless, of course, she happens to know Michael Tonello . . .

Michael's newfound career started with an impulsive move to Barcelona, a vanished job assignment, no work visa, and an Hermès scarf sold on eBay to generate some quick cash. But soon the resourceful Michael discovered the truth about the waiting list and figured out the secret to getting Hermès to part with one of these precious bags. Millions of dollars worth of Birkins later, Michael had become one of eBay's most successful entrepreneurs—and a Robin Hood to thousands of desperate rich women.

With down-to-earth wit, Michael chronicles the unusual ventures that took him to nearly every continent, from eBay to Paris auction house and into the lives of celebrities and poseurs. Flirting with danger, Michael recounts the heady rush of hand delivering his first big score to famed songwriter Carole Bayer Sager in Paris; how he had to hire thugs to rescue a bag that one of his "shoppers" held for ransom; and the story of the Oscar-worthy performances that allowed him to snag "reserved" bags from other, less dogged Birkin seekers.

Whether he's relating his wining and dining, buying and selling, dodging and weaving, laughing and crying, or schmoozing and stammering, Michael is a master raconteur who weaves together tales of hunting Birkins in the world's most posh locales, memories of meals that would make any gastronome salivate, anecdotes of obsessed collectors with insatiable desires, and sweetly intimate stories about his family, friends, and finding true love. The result is a memoir that is distinctive, fun, page-turning, and as addictive as its namesake.

Never shy and always laugh-out-loud funny, Sherry Argov's Why Men Marry Bitches is a sharp-witted manifesto that shows women how to transform a casual relationship into a committed one. With the grittiest of girlfriend-to-girlfriend detail, Argov removes the kid gloves and explains why being extra nice doesn't necessarily mean he'll be more devoted. The guide shares real-life "no holds barred" interviews with men who answer the following in raw detail:

• How do men manipulate a relationship to keep it casual?
• Do men deliberately push women's emotional buttons?
• How can she convince him commitment was his idea?
• How can she invite a proposal without saying a word?

Whether you are single, married, recently separated, or just fed up with your family members telling you to fetch a husband because time is running out, Why Men Marry Bitches is the must-have guide that will show you how to exude confidence, win his heart, and get the love and respect you deserve.

Discover how the world's leading companies have added value to their company by rewiring the brand creation process

Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity.

• Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more
• Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come
• Reveals how to reduce costs in the brand creation and legal process
• Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders

In this stunning follow-up to the global phenomenon The Da Vinci Code, Dan Brown demonstrates once again why he is the world's most popular thriller writer. The Lost Symbol is a masterstroke of storytelling—a deadly race through a real-world labyrinth of codes, secrets, and unseen truths . . . all under the watchful eye of Brown's most terrifying villain to date. Set within the hidden chambers, tunnels, and temples of Washington, D.C., The Lost Symbol accelerates through a startling landscape toward an unthinkable finale.

As the story opens, Harvard symbologist Robert Langdon is summoned unexpectedly to deliver an evening lecture in the U.S. Capitol Building. Within minutes of his arrival, however, the night takes a bizarre turn. A disturbing object —artfully encoded with five symbols—is discovered in the Capitol Building. Langdon recognizes the object as an ancient invitation . . . one meant to usher its recipient into a long-lost world of esoteric wisdom.

When Langdon's beloved mentor, Peter Solomon—a prominent Mason and philanthropist —is brutally kidnapped, Langdon realizes his only hope of saving Peter is to accept this mystical invitation and follow wherever it leads him. Langdon is instantly plunged into a clandestine world of Masonic secrets, hidden history, and never-before-seen locations—all of which seem to be dragging him toward a single, inconceivable truth.

As the world discovered in The Da Vinci Code and Angels & Demons, Dan Brown's novels are brilliant tapestries of veiled histories, arcane symbols, and enigmatic codes. In this new novel, he again challenges readers with an intelligent, lightning-paced story that offers surprises at every turn. The Lost Symbol is exactly what Brown's fans have been waiting for . . . his most thrilling novel yet.

“For all those girls who...think their hot days are gone, this is the book for you!”
—Patti Stanger, star of The Millionaire Matchmaker and author of Become Your Own Matchmaker

Let Jodi Lipper and Cerina Vincent show you how to feel sexy, find confidence, and create balance at work and play with Live Like a Hot Chick. From the authors of How to Eat Like a Hot Chick and How to Love Like a Hot Chick comes a witty and irreverent guide to living your best, most-balanced life and getting everything you want and deserve.

Sherry Argov's Why Men Love Bitches delivers a unique perspective as to why men are attracted to a strong woman who stands up for herself. With saucy detail on every page, this no-nonsense guide reveals why a strong woman is much more desirable than a "yes woman" who routinely sacrifices herself. The author provides compelling answers to the tough questions women often ask:

• Why are men so romantic in the beginning and why do they change?
• Why do men take nice girls for granted?
• Why does a man respect a woman when she stands up for herself?