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Pearson Education, August 2008
“Hess and Goetz present a roadmap for how to avoid the things that can cause you to stumble and how to build a business the right way.”
–JEFF ZEIGLER, CEO, TechTurn.com, Austin, TX
“When I started my graphic design business, I knew I had enough talent to impress and keep my clients, but I struggled with the day to day running of the business. So, You Want To Start A Business? is the blueprint I needed to get organized and put all the right things in place.”
–KORY BAILEY, Owner, Creative Counterpart
Build the Successful Company You’ve Always Wanted to Own!
More than 5,000,000 new businesses are started each year…but 70% of them will fail. Now, two renowned experts on entrepreneurship identify the 8 “killer mistakes” that cause most business failures–and give you the knowledge, tools, and hands-on advice to avoid them, so you can build a business that thrives.
Unlike other books on entrepreneurship, this book focuses on the crucial operational issues associated with consistent profitability. You’ll learn how to identify the right opportunities and customers; design winning products and services; set the right prices; overcome customer inertia; avoid common day-to-day management mistakes; find and keep good employees; and finally, smoothly manage growth.
Throughout, the authors draw on real life entrepreneurial experiences, case studies, and leading-edge research. There’s nothing theoretical here: This is fast-paced, 100% practical advice you can use to make your business dreams and goals come true–starting right now.
What really makes a successful entrepreneur?
What they do, how they act...and how to find your best path to business success
Get the 3 “Ws” right from the start
What will you sell, who will buy it–and why will they buy it?
55 simple, indispensable rules for success
What you must know about customers, competitors, and your employees
The art and science of managing people, operations, and growth
Create processes, set priorities, maximize quality, measure people–and improve every day
$13.69 List price: $21.99 You save: 38% ($8.30)
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