Social Media Marketing For Dummies

If you’re like most organizations, your content problems seem insurmountable. Unanswered questions keep you up at night: How much content do you have? Where does it live? What does it say? Who owns it? Is it helping your business and satisfying your users?
 
Maybe you've tried a site redesign, a new CMS, and host of other extensive (and expensive!) "improvements." But, the hard truth is that without consistent, compelling content, even the most ambitious web, social, and mobile initiatives will fail. Dealing with content is hard! It’s complicated, time-consuming, and often overwhelming. So where do you start?

Kristina Halvorson and Melissa Rach are here to help. At the helm of Brain Traffic, the world’s leading content strategy consultancy, they’re coaching businesses on how to solve even the most complex content problems. In this friendly, approachable guide, the authors:

• Explain the fundamentals of content strategy in plain language

• Walk through the research and analysis you’ll need to conduct to develop a detailed strategy
  

• Teach you to make smarter, achievable decisions about what content to create and how
  

• Reveal easy-to-use tools to plan for, create, deliver, and govern online content over time
  

• Give solid, practical advice on staffing and resource allocation for content-related roles and responsibilities
  

• Uncover why so many online projects implode in the content development phase...and how to avoid the associated, unnecessary costs and delays

• Provide case studies of successfully executed content strategies on websites and other online platforms
  

When it was first published in 2009, Content Strategy for the Web was an instant classic. It was the catalyst for the global content strategy conversation, helping organizations understand and implement content strategy as part of their larger business strategies. Much more than a simple introduction, this second edition builds upon those foundational ideas and gives you what you need to transform your content into a valuable business asset.

This straight-forward guide leads you through every aspect of marketing. Fully updated to include all the recent marketing trends, including digital marketing and using new media, it’s packed with expert tips on identifying customers, using online resources, satisfying your customer’s needs and boosting your sales.

Discover how to:

• Understand the basics of effective marketing
• Research customers, competitors and industry
• Create a compelling marketing strategy
• Increase consumer awareness
• Satisfy clients’ needs and boost sales

Have you thought about using Lean in your business or organization, but are not really sure how to implement it? Or perhaps you're already using Lean, but you need to get up to speed. Lean For Dummies shows you how to do more with less and create an enterprise that embraces change. In plain-English, this friendly guide explores the general overview of Lean, how flow and the value stream works, and the best ways to apply Lean to your enterprise.

This revised edition includes the latest tools, advice, and information that can be used by everyone — from major corporations to small business, from non-profits and hospitals to manufacturers and service corporations. In addition, it takes a look at the successes and failures of earlier Lean pioneers — including Toyota, the inventors of Lean — and offer case studies and hands-on advice.

• The latest on the Six Sigma and Lean movements
• The role of technology and the expanding Lean toolbox
• Case studies enhance the material

Based on their twenty years of experience teaching leaders at Fortune 100 companies, as well as one of the largest research studies ever conducted on workplace satisfaction, Gostick and Elton share a wealth of wisdom about simple but amazingly effective ways to boost your productivity and work satisfaction by setting clear goals, communicating effectively, building trust, and offering recognition in ways that make others feel appreciated and motivated.

Each engaging page of The Daily Carrot Principle features a core kernel of wisdom, enlivened by thoughtful and witty quotes from the likes of Thomas Edison, Rosabeth Moss Kanter, Jim Collins, and Oprah Winfrey, plus a bonanza of insights from standout managers and employees the authors have studied. An easy-to-implement "carrot action" ends each page, providing the simple steps to begin applying this wealth of wisdom immediately.

Sometimes tragic. Often hilarious. Frequently poignant. And always uplifting. Rebel In The Back Seat will make you smile, make you laugh, make you feel and just might cause you to reflect on growing up -- the good, the not always good, and even the painful. And yes, the funny moments too. Rebel In The Back Seat is a collection of coming of age, no matter the age, short stories, including Hockey Night on Ossington Avenue, The Conquest of Kong, The Winter of Whisky, A Whiter Shade of Pale, L’Ascenseur, The Visit, The Last Bang, Beaujolais Nouveau, The Cattle Were Lowing, The Nuncles, and of course the title story, Rebel In The Back Seat. Note: In some stories, there is some violence, some strong language and some sexual content. There is also, in most stories, a great deal of fun and levity.