Social Media Metrics Secrets

From left-wing 9/11 conspiracy theorists to right-wing Obama-hating "birthers"-a sobering, eyewitness look at how America's marketplace of ideas is fracturing into a multitude of tiny, radicalized boutiques-each peddling its own brand of paranoia

Throughout most of our nation's history, the United States has been bound together by a shared worldview. But the 9/11 terrorist attacks opened a rift in the collective national psyche: Increasingly, Americans are abandoning reality and retreating to Internet-based fantasy worlds conjured into existence out of our own fears and prejudices.

The most disturbing symptom of this trend is the 9/11 Truth movement, whose members believe that Bush administration officials engineered the September 11, 2001, terrorist attacks as a pretext to launch wars in Afghanistan and Iraq. But these "Truthers" are merely one segment of a vast conspiracist subculture that includes many other groups: anti-Obama extremists who believe their president is actually a foreign-born Manchurian Candidate seeking to destroy the United States from within; radical alternative-medicine advocates who claim that vaccine makers and mainstream doctors are conspiring to kill large swathes of humanity; financial neo-populists who have adapted the angry message of their nineteenth-century forebears to the age of Twitter; Holocaust deniers; fluoride phobics; obsessive Islamophobes; and more.

For two years journalist Jonathan Kay immersed himself in this dark subculture, attending conventions of conspiracy theorists, surfing their discussion boards, reading their websites, joining their Facebook groups, and interviewing them in their homes and offices. He discovered that while many of their theories may seem harmlessly bizarre, their proliferation has done real damage to the sense of shared reality that we rely on as a society. Kay also offers concrete steps that intelligent, culturally engaged Americans can take to reject conspiracism and help regain control of the intellectual landscape.

At the core of Obama’s Wars is the unsettled division between the civilian leadership in the White House and the United States military as the president is thwarted in his efforts to craft an exit plan for the Afghanistan War.   

 “So what’s my option?” the president asked his war cabinet, seeking alternatives to the Afghanistan commander’s request for 40,000 more troops in late 2009.  “You have essentially given me one option. ...It’s unacceptable.”  

 “Well,” Secretary of Defense Robert Gates finally said, “Mr. President, I think we owe you that option.”   

It never came. An untamed Vice President Joe Biden pushes relentlessly to limit the military mission and avoid another Vietnam. The vice president frantically sent half a dozen handwritten memos by secure fax to Obama on the eve of the final troop decision.   

President Obama’s ordering a surge of 30,000 troops and pledging to start withdrawing U.S. forces by July 2011 did not end the skirmishing.   

General David Petraeus, the new Afghanistan commander, thinks time can be added to the clock if he shows progress.  “I don’t think you win this war,” Petraeus said privately.  “This is the kind of fight we’re in for the rest of our lives and probably our kids’ lives.”   

Hovering over this debate is the possibility of another terrorist attack in the United States. The White House led a secret exercise showing how unprepared the government is if terrorists set off a nuclear bomb in an American city—which Obama told Woodward is at the top of the list of what he worries about all the time.   

Verbatim quotes from secret debates and White House strategy sessions—and firsthand accounts of the thoughts and concerns of the president, his war council and his generals—reveal a government in conflict, often consumed with nasty infighting and fundamental disputes.   

Woodward has discovered how the Obama White House really works, showing that even more tough decisions lie ahead for the cerebral and engaged president.   

Newly revised, featuring the most up-to-date research, effective strategies, and real-life stories

The spirited child—often called "difficult" or "strong-willed"—possesses traits we value in adults yet find challenging in children. Research shows that spirited kids are wired to be "more"—by temperament, they are more intense, sensitive, perceptive, persistent, and uncomfortable with change than the average child. In this revised edition of the award-winning classic, voted one of the top twenty books for parents, Kurcinka provides vivid examples and a refreshingly positive viewpoint. Raising Your Spirited Child will help you:

• understand your child's­—and your own—temperamental traits
• discover the power of positive—rather than negative—labels
• cope with the tantrums and power struggles when they do occur
• plan for success with a simple four-step program
• develop strategies for handling mealtimes, sibling rivalry, bedtimes, holidays, and school, among other situations

Use Social and Viral Technologies to Supercharge Your Customer Service!

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media.

You’ll learn how to:

• Align social communications with broader business goals and functions
• Plan for effective performance measurement
• Establish clarity of vision, purpose, and execution
• Implement guidelines and operations for effectively managing social media
• Get started by “listening before talking”
• Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives
• Use social media to deliver real-time, optimized customer support
• Leverage mobility and the “on-the-fly” social media culture
• Measure FRY (Frequency, Reach, and Yield)

Includes a foreword by Brian Solis.