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Taylor and Francis, March 2010
Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods.
Recognising that most users of this book will have limited if any grounding in the subject, this book minimises technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique.
Stats Means Business enables readers to:
This new edition includes extra content related to Hospitality and Tourism courses, an extension of the interpretation of correlation analysis and a new section on how to design questionnaires.
$44.79 List price: $55.95 You save: 20% ($11.16)
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