All of us have a “normal” – a way of living and thinking that is routine and defines our comfort zone. In that zone, we are sure of ourselves, know how to make a living and be successful. But “new normals” seem to come out of left field, beyond our control and radically disrupts our way of living and doing business. If you find yourself waiting for normal to return – whatever that normal is – one question needs to be answered. What if what you are experiencing now is your new normal? We are most often moved into “new normals” by circumstances outside of our control. It could be a pink slip, a bad medical report, a dying business or industry we have poured our lives into developing, or even a faltering economy. Recognizing and understanding when your current career, business model, or life direction has changed or is no longer available to you is the first step in moving toward a more successful future. In other words, you have to let go of your “old normal” to fully engage your “new normal.” While that may sound simple, actually living this out is not. Many people don’t even recognize their normal has changed. They are still waiting for their world to get “back to normal” so they can experience success in their business and life once again. In this powerful book, Leadership Performance and Business Coach, Jeff Orr, not only reveals how to recognize when your old normal is gone but gives specific strategies to fully engage and succeed in the new normal.
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