Added to your library.
The Accidental Library Marketer By Kathy Dempsey
Added to your library.

The Accidental Library Marketer

By Kathy Dempsey

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Information Today, Inc., July 2011
eBook release: July 2011
ISBN: 9781573879194
Language:  English
Download options: Adobe DRM EPUB

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Buy this Book List price: $27.00 Our price: $16.79 You save: 38% ($10.21)

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The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet but theyve never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey longtime editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the real marketing thats guaranteed to assure funding excite users and build stronger community relationships. Combining real-life examples expert advice and checklists in a reader-friendly style this is the complete how-to resource for successful library marketing and promotion.

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